You should have seen me last Thursday, racing around the Expo building at the Wisconsin State Fair, darting from display case to display case, searching for the two pieces of needlepoint I entered. I finally found them with — ta da! — a second-place ribbon on one and a third-place ribbon on the other. My… Read More
Publicity Blog
How to promote an executive suite office center
Sheryl Raineri of San Antonio, Texas writes: “I operate Gold Star Professional Offices, an executive suite office center. We opened in spring last year and were forced out of our space due to renovation. Now we’re in a much nicer location and want to promote our temporary office set-up (we call it a “day office”)… Read More
How to get publicity during your state, county fair
I’ll be one of the first in line when the Wisconsin State Fair opens this weekend, making a mad dash to the Expo building to see if two framed needlepoint canvasses I entered won blue ribbons—or were judged good enough to even place. Then it’s off to the creampuff building to stand in a mile-long… Read More
Wal-Mart PR push is too little, too late
I love Wal-Mart’s convenience, store hours and low prices. Of all the merchants that get a chunk of my money, Wal-Mart probably gets the most. But when it comes to PR, I’d give Wal-Mart the booby prize. A story in the July 25 issue of PR Week says Wal-Mart has begun a media relations and… Read More
Help Realtor® with book publicity ideas
Mark Nash of Evanston, Illinois writes: “I am a subcriber to your ezine and it has helped this newbie PR junkie get on ‘The The Early Show’on CBS to promote my newest book ‘1001 Tips for Buying and Selling a Home’ as well as get a nationally syndicated monthly real estate article with byline. “I… Read More
How to Create a Buzz with Special Events Publicity
As I watched Tiger Woods sink his putt on Sunday to win the British Open, I couldn’t help but wonder whether the Porta Potties on the golf course at St. Andrews in Scotland had pretty toilet paper and delicate hand towels. I doubt it. But every time I watch golf on TV, I’m curious about… Read More
Help CEO promote sport/entertainment management firm
Jamar Johnson of Phoenix, Arizona writes: “I need help from Publicy Hounds on how to market my company, SportsPro HR, Inc. It provides personal wealth and human resource management services for professional athletes, entertainers, and small business owners. The sports and entertainment management industry is very, very competitive, and I need ideas on how I… Read More
Use powerful subheads on press releases and other copy
Of the five stories that appeared on the front page of today’s edition of the Milwaukee Journal Sentinel, my local newspaper, every one of them had a subhead just below the main headline. In today’s edition of the Wall Street, all four stories on Page 1 also have subheads. You’ll probably find something similar if… Read More
How Attorneys Promote Their Experts
Attorneys have more disdain for the media than any other group of professionals I can think of. “Don’t talk,” they tell their clients who have just been sued or charged with a crime. “No comment,” they tell reporters who ask about a big case they’re defending. That’s why I was delighted to read about the… Read More
How to find freelancers for news releases, media kits and more in a hurry
Within the last several weeks, two projects have been driving me crazy: something I needed written very quickly, and a PDF document of an ebook that I need to update. But the Word file that I used to create the PDF was corrupted. It’s possible to edit a PDF but it’s time-consuming and it would… Read More