The month of October provides opportunities galore for pitching. —October is Consumer Information Month. Your company or nonprofit can offer tips and free advice on product safety, how to avoid rip-offs, and how not to abuse credit cards. —Sponsor a pumpkin-carving contest among your employees or customers. Invite people to carve the logo of certain… Read More
Publicity Blog
Another website wants your articles
Add to your media database yet another ezine article directory. You’ll find it at Smartads Article99.com. You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search-engine ranking because your articles will be picked up by other editors and publishers who also… Read More
Ezine article directory wants your articles
Add to your media database yet another ezine article directory. You’ll find it at Smartads’ Article99.com You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search engine ranking because your articles will be picked up by other editors and publishers who… Read More
Carve a pumpkin for TV publicity
Here’s an idea almost guaranteed to bring the TV cameras into your company in October. Sponsor a pumpkin-carving contest for employees. Invite an on-air personality at your local TV station to be the judge. The challenge? To carve the TV station’s logo in the pumpkin, of course. TV reporter Shawne Duperson loves those kinds of… Read More
How to promote a website for gourmet kitchen equipment
Sally-Anne Baker of Leicestershire, England writes: “In June, I launched my new business, Kitchen Goddess, which is a dream come true because I’ve always wanted to be my own boss. So at my website there’s a brand new website selling gorgeous kitchen and table essentials but nobody knows about it yet! “What ideas do you… Read More
Wall Street Journal section lists Boomer trends
If you market to Baby Boomers, get your hands on a copy of the Monday, September 26, issue of The Wall Street Journal. It included a special section called “Encore: a Guide to Retirement Planning and Living.” It’s packed with trends, statistics and other helpful facts that you can use when pitching story ideas that… Read More
Use more care when taking publicity photos
Whenever I send a news release about something I’ve done to my local newspapers or trade journals, I hardly ever hear feedback from my neighbors or peers, even when I know it’s been printed. But when I send my photo with the release and it’s printed, I hear a chorus that sounds like this: —“I… Read More
Tips for pitching TV after a disaster
If you don’t subscribe to Bulldog Reporter’s excellent ezine “Journalists Speak Out,” you’re missing some terrific pitching tips. Brian Pittman passed along several tips last week after interviewing Penelope Dunham, producer for ABC-TV’s Channel 7 in San Francisco, on how PR people can pitch in the wake of a disaster. He gave me permission to… Read More
Pitch “how to” segments for TV talk shows, news
This time of year is perfect for pitching a “how to” segment for a local or national TV talk show or a newscast. For example: —Demonstrate how to carve a pumpkin. If you’re pitching to a local talk show, carve the local TV station’s call letters into the pumpkin. How in the world could a… Read More
Promoting a virtual book tour on scrapbooking
Angie Pederson of Kansas City, Missouri writes: I recently completed a Virtual Book Tour for my third book, which is a guide to scrapbooking about relationships. I sent out press releases to local local papers. My publisher sent releases and press kits to trade and consumer magazines in the scrapbooking industry. Even though this tour… Read More