You can score a great publicity hit if you tie into TV Weatherpersons Day on February 5, which this year also happens to be Super Bowl Sunday. I’ve been preaching about this for years because so many Publicity Hounds have told me it works. A few days before February 5, send your local TV weatherperson… Read More
Publicity Blog
Create media kits that scream ‘Read me!’
Back in September, just before McGraw-Hill published Maria Grace’s book “Reel Fulfillment: A 12-step Plan for Transforming Your Life Through Movies,” Maria worked with me to create a media kit that would scream “Read me!” She joined The Publicity Hound Mentor Program, and I helped her with the eight items that needed to go inside… Read More
Dying to get on ‘Oprah’? Check her website
When Publicity Hounds think of ways to get onto “Oprah,” they spend days and sometimes even weeks crafting the perfect pitch that will appeal to her producers. Most of them, I’m guessing, probably miss a vital step that could save them a lot of time. They fail to visit her website and click on the… Read More
Forget the cufflinks on TV, guys
If you’re a guy, and your local TV station wants to interview you, how would you dress? If you’re in the corporate world, the logical assumption might be a dark suit, white shirt, red tie and gold cufflinks. Sandy Dumont, also known as The Image Architect, says that would be a good choice, except for… Read More
Join me Jan. 25 for a free teleseminar on pitching problems
If your media pitches are going nowhere, or if you want me to help you refine your pitches, join me for a free teleseminar on problem pitches at 1 PM Eastern Time on Wednesday, January 25. It’s sponsored by The Wasabi Club, a free telephone discussion group that meets for one hour each month to… Read More
New to publicity? Target smaller media outlets first
In the January issue of Country Business, the magazine for retailers of country gifts and accessories, freelancer Traci Bisson quotes me in an article about how retailers can get TV and radio publicity. I advise that people who are new to publicity start by targeting smaller media outlets first so they can learn from their mistakes before hitting the… Read More
How to promote safety and security products
Tracey Hawkins of Kansas City, Missouri writes: “I own a business that sells safety and security products–everything from pepper spray to door alarms, fire extinguishers and more. There is no clear leader in this field. I want to be the company known for safety and security products. “I have a website but don’t get a… Read More
Research media outlets before sending expensive press kits
Sotheby’s Institute of Art in London and New York sent me a copy of their slick, beautiful 2006/2007 course catalog, which must have cost a fortune to produce. I plucked it from my mailbox this morning. As soon as I opened the envelope, I asked myself, “Why are they sending this to me?” I’m not… Read More
D.C. panel explains how to do business with independent PR consultants
If you’re thinking of hiring a big PR firm to handle your next publicity campaign, consider the benefits of hiring an independent PR consultant. The consultant, who might work from her home, probably won’t have to jack up her prices to cover ovherhead. But the PR firm that rents swanky office space in a downtown… Read More
Diamond Pet Food Finally Offers an Update
If you read about the Diamond Pet Foods recall on the front page of the Jan. 2 issue of PR Week magazine, you’d walk away thinking the company did just about everything it could to deal with this crisis. Its crisis plan included: —A consumer alert and recall three days after a veterinarian in upstate… Read More