Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign. One of the first questions I ask is, “Who’s the target market for your book?” Nonfiction authors have a pretty good idea. They rattle off the demographics and likes and dislikes… Read More
Publicity Blog
How Copywriting Skills Can Turn Publicity into Profits
It’s called the Zeigarnik Principle, and if you know how to use it, it can help you get publicity and turn all that promotion into profits. It’s named after Bluma Zeigarnik, the Russian psychiatrist and psychologist who concluded that the human mind cannot stand unfulfilled curiosity. The best sales copywriters love this principle, because it… Read More
Dog Tweets–What authors must include in all emails in their #prelaunch of book
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. What authors must include in all emails in their #prelaunch of book. Listen to #podcast from @mybookshepherd. ow.ly/T1Ec4 Are You Using #Doodles in #ContentMarketing? Here are 3 reasons from @PRNewswire why. ow.ly/Tj67L… Read More
Learn 5 Critical Copywriting Skills Today with Tom Antion
UPDATE: Tom Antion’s in-depth video teaches you five critical copywriting skills you’ll need to write persuasively. Reserve about an hour and a half for this free class. Watch it here. You’ve scored fabulous publicity with a two-page spread in a magazine you’ve been dying to get into. They even printed your website address, and you… Read More
Prepare for Nasty Questions at Book Signings, Speaking Gigs
If the topic of your book or public speaking engagement is remotely controversial, be prepared for a tough, angry, hostile question at your next book signing or speaking gig. One of the very best ways to deal with the question? Don’t answer it. Simply respond to it by pivoting to your key message.… Read More
Dog Tweets–#BookPublishingTips For Your Own Book
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. #BookPublishingTips For Your Own Book | @emsiPR http://ow.ly/SWE4f Do You Have Effective #Online Visibility? Watch this video from @DeniseWakeman and learn. ow.ly/SKQJa #onlinemarketing 5 #Blogging Mistakes That Make Your Readers Switch Off… Read More
How 8 Entrepreneurs Launched 8 Courses in 8 Niches with 1 Winning Method — Live Webcast Saturday
If you’re thinking of diving into the world of online education, learn how to avoid making the same mistakes others before you have made. Earlier this week, I explained the 5 mistakes I’ve been making when teaching online. You’ll learn many more, but from the eight entrepreneurs you see above from noon to 8 p.m.… Read More
5 Mistakes I’ve Been Making When Teaching Online
If you’re considering jumping into teaching online courses, there’s no better time than now. But don’t make the mistakes I’ve made during the last 15 years. I’ve been aware of a few of them, but others never dawned on me until I took Danny Iny’s “Course Builders Laboratory” earlier this year. He’s launching it again… Read More
A Peek at My Garden When Everyone Else Hates Theirs
My friends and relatives, most of us gardeners, hate the autumn mess in the yard this time of year. But I’m in heaven here in Wisconsin. I’ve never been able to grow dahlias. Just look at these beauties in the backyard. The red ones are almost 6 feet high. The short yellow ones remind me… Read More
Dog Tweets–The Top 10 Resources for Self-Publishing Authors featuring @PublicityHound
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. The Top 10 Resources for Self-Publishing Authors featuring @PublicityHound and @ShellyHitz ow.ly/SCERe #selfpublishing How to capture top-quality video testimonials from students in your online courses. Free. ow.ly/SDMvB RT @jaysondemers: If you’re ready… Read More