I’ve already reserved May 5 for Raleigh Pinskey. She’s one of my favorite Publicity Hounds, and she’ll be in Wisconsin to present a half-day program to the Wisconsin chapter of the National Speakers Association that morning. It’s called “How To Joint Venture With The Media For Power & Profit, Fame & Fortune.” I can’t think of anybody… Read More
Publicity Blog
Publicity tips–How to brand yourself in your blog
Here’s a handy tip on how to brand yourself when you blog. The folks at MarketingSherpa suggest that when you blog, you include a few words in the headline of each blog post—something that will identify your brand. Then people who subscribe to your direct-to-desktop feed, or RSS feed, through servicces such as My Yahoo or MSN,… Read More
Publicity tip: Posting on Craigslist helps your PR, website page ranking
I watched last night’s “Nightline” segment on Craigslist, the wildly successful global billboard for people around the world seeking everything from speech classes to sperm donors. Just hours before, I hosted a teleseminar with Nancy Mills of The Spirited Woman website, who has been using Craigslist as a valuable publicity tool to promote her in-person events and teleseminars with famous woman authors, actresses and… Read More
Small-business publicity can result from making house calls
Sometimes all it takes just a little twist to turn a story idea that goes “thud” into one that scores a home run. Thanks to Nancy Pierce of Racine, Wisconsin for reminding me about this when I spoke to the Association of Women in Communications last week. She told me The Racine Journal Times recently… Read More
Selling books on ‘Oprah’ harder than it looks
Dan Janal of PRLeads says no authors came forward to prove they made at least $10,000 in book sales after one appearance on “Oprah.” Thousands of authors read this newsletter and some of them have been on “Oprah.” So I’m not quite sure what to make of it. “I am so sick of hearing authors… Read More
Create your own holiday before April 15
Before you get buried in preparing your taxes, write a note and remind yourself that another deadline looms on April 15—it’s the last day to submit your own holiday, or your own day, week or month of the year to Chase’s Calendar of Events. This is the annal reference book used by thousands of journalists all over the… Read More
Publicity tips on how to be the local angle to the Olympics coverage
I can hardly tear myself away from the Olympics coverage on NBC. I know, I know. The ratings were never lower, and most of you are a lot happier watching “American Idol,” “Desperate Housewives” and “Grey’s Anatomy.” But I don’t care. From the couch where I’m sitting, there’s more gripping drama in one hour of… Read More
How to promote a big bank in a small town
Michelle Meacham of Sturgeon Bay, Wisconsin writes: “While the company I represent is fairly large (a bank with $1 billion in assets), all of our 27 locations are in small Wisconsin markets. The largest of them is in Green Bay. “It seems that many (nearly all!) of the public relations resources I have found are… Read More
Publicity stunt on baseball’s opening day generates TV publicity
Thanks to Jeff Crilley, an Emmy Award-winning TV reporter from Dallas, Texas for letting me excerpt this tip from his ezine: A disc jockey in Dallas named Alan Kabel knew he couldn’t fight the media attention being given to opening day for the Texas Rangers. So he came up with an angle to complement the… Read More
Does a gig on ‘Oprah’ guarantee book sales?
Does an author’s appearance on “Oprah” automatically guarantee fame and fortune? My good friend Dan Janal, president of PR Leads, a company that provides leads from working journalists, and a former journalist himself, is skeptical. Last week, he blogged here and said he doubted whether any author could sell more than $10,000 worth of books after just one… Read More