Answer true or false to the following statements: —The first time I call a media outlet, it’s always to pitch a story idea about me, my company or my client even though I usually don’t read the publication or watch the program I’m pitching. —When I call, my pitches usually zero in on the product… Read More
Publicity Blog
Product to improve your kid’s memory needs creative marketing ideas
Linda Culbreath of Houton, Texas writes: “We have developed an educational package containing an ‘Eagles Camp DVD: How to Learn 10 Science Words/Concepts in 10 Minutes or Less,’ a non-dated, table top Science Calendar, and a printable resource CD. “This is a memory association method geared for elementary-aged children that will work with most any… Read More
Bulldog Reporter teleseminar on pitching will show you how to hit ’em out of the park
Not exactly hitting your pitches out of the ballpark? Join me and three other PR experts at 1 PM Eastern Time on Thursday, April 20, for a teleseminar on “Pitching Secrets from the Masters: How to Craft Flawless Pitches That Compel Coverage.” Joining me will be my buddy Paul Furiga, former editor of the Pittsburgh… Read More
PR must focus on relationships: Follow these 7 steps
Do you sweat the small stuff? Based on the several dozen emails I get each week, lots of Publicity Hounds are. Stuff like the size of the margins on a printed news release, or what kind of trinkets to slip inside a media kit. Or whether to address a reporter as Miss, Mrs., Ms. or Sally.… Read More
Fear of public speaking topic scores a media hit, and why Power Point stinks
I just hung up with Denise Goolsby, a reporter for the Desert Sun, a 52,000-circulation paper in Palm Springs, California. “I was so relieved when you picked up the phone,” she said after our interview. “I haven’t been able to find ANYBODY to talk to. Is it OK if I call you if I need you again for a… Read More
Shotgun Sports Magazine wants articles on shooting trap, clays, skeet
Shotgun Sports Magazine wants articles from or about people who shoot trap, sporting clays or skeet. See the writers guidelines (left column) at their website. Articles about hunting aren’t being accepted yet. Submit manuscripts to Linda Martin, Production Coordinator, Shotgun Sports Magazine, P.O. Box 6810, Auburn, CA 95604 or email them to her.
‘Book Marketing with Fran’ radio show wants guests
Fran Silverman is looking for fiction and non-fiction authors of all stripes to interview, as well as publishers and publicists for her radio show called “Book Marketing with Fran” on Achieve Radio, an Internet radio station. The show is 57 minutes. It airs live each Tuesday at 3 PM Eastern. She’s booked through September but… Read More
Connecticut B&B will even do your income taxes
If you add an interesting little hook or angle to your business—something that ties into one of the seasons, a holiday or a certain time of year—you can generate fabulous publicity and have customers beating down the doors. That’s what Kevin and Belma Marshall of Granby, Connecticut have done. He’s an accountant and she was… Read More
‘Most expensive’ mint julep worth gallons of publicity
If your product is the most expensive one in the marketplace, it could mean you could clean up on publicity. That’s what the Woodford Reserve is doing. It’s selling $1,000 mint juleps and selling them at the Kentucky Derby. The distillery owned by Louisville-based Brown-Forman Corp. will sell the drink only on race day to raise money for a charity… Read More
How to promote a business that teaches doctors how to relieve stress
Publicity Hound Christie Scott of Chicago, Illinois writes: “I’m starting my business as a certified coach for doctors. When doctors have communication issues or want a more profitable practice, they call me. I work with them to eliminate stress—from relationship problems to medical malpractice risk, because the problems are usually communication-based. “I’m looking for ways… Read More