One of the last words I’d expect to see in the title of a blog about church marketing is “suck.” If you need to know anything about how to market your church, visit the Church Marketing Sucks blog anyway, and get over your squeamishness. This fun, content-rich blog is packed with everything you need to know about… Read More
Publicity Blog
Help wanted with difficult marketing client
Marketing consultant Karla Swita of Mosinee, Wisconsin writes: “You know the guy who says ‘Word of mouth has gotten me this far, so why should I pay for marketing now?’ Well, he’s my client. “I’d love some ideas on how to promote a custom kitchen and bath manufacturing shop without sending him into sticker shock. I’m… Read More
Author reads to kids on YouTube
Author Dora Crow wrote to tell me about a clever way she’s using YouTube to promote her book. She writes: “In order to share the story of Winky & Wonder, I’ve begun reading my children’s book on YouTube as an online ‘Children’s Storytime.’ I uploaded the prologue a few days ago, and today I uploaded the… Read More
8 kinds of visuals to enhance your story
If you pitch environmental journalists, take a look at this post from the Green Media Toolshed about the importance of visuals with a story, and eight different types of visuals. The tips come from journalists at the Society of Environmental Journalists convention. During a panel discussion called Visualizing your Stories, three award-winning environmental reporters shared their… Read More
PRWeb ends free service
PRWeb has discontinued its free press release distribution service which is probably just as well, because these freebie sites are usually worthless because your release isn’t distributed anywhere. It’s simply parked at a website. That means you have to pay at least $80 to have your release distributed by PRWeb—a service that pushes your releases into… Read More
Scobleizer gives blogging tips for PR pros
Bulldog Reporter has an excellent interview with Robert Scoble whose popular Scobleizer technology blog ranks 34 on Technorati’s list of top blogs, with over 19,458 links. (Scroll about one-third down the page to the headline “Blog or Bust”.) Scoble offers many convincing arguments on why PR pros must start paying attention to blogs. I think those who don’t aren’t worth… Read More
Experts, flaunt your expertise in articles
There’s an interesting discussion under way at Chris Knight’s blog at EzineArticles.com about how far experts should go to flaunt their expertise in articles they’re writing. You’ll see my comment there. I said that I don’t hesitate to let the world know I’m an expert. In fact, the positioning statement on the homepage at my website begins: “Publicity… Read More
Blogging easier with these 11 tips
If you’re new to blogging, check out blogger Vincent Maher’s list of 11 tips. As you’ll see from the comments, you’ll never get all bloggers to agree on exactly what their purpose should be, or how they should blog. But Maher’s tips are a good start.
Publicity needed for seminar on teen problems
Publicity Hound Susan Stein of Dallas, Texas writes: “I work in an independent medical practice in a major city. We are planning a one-day seminar in Dallas in April for parents of adolescents with a major speaker, lunch and break-out sessions. The goal is to make parents aware of the myriad of issues facing today’s… Read More
Media bias: The ugly truth
It’s amazing how clearly you can see things in hindsight. Like media bias, for instance. During the 22 years I worked as a newspaper reporter and editor, if you had told me the media were biased, I’d have wanted to arm-wrestle you. But here we are, 12 years later. In the column I wrote for Bulldog Reporter… Read More