If you’ve toyed with the idea of turning your knowledge into a product other than a print book, take a look at the new book “From Entrepreneur to Infopreneur” by Stephanie Chandler, due out in December. A copy arrived in the mail today as a thank-you for contributing to Stephanie’s book. In it, I discuss my special… Read More
Publicity Blog
Free family fitness ebook needs marketing tips
Howie Jacobson of Durham, North Carolina writes: “I teach parents how to raise healthy children in a crazy and busy world, and be a good role model. I’ve written a free 27-page guide called ‘Uncle Howie’s Fit Family Gift Guide 2007.’ It includes helpful information about the four cookbooks that can change your life,… Read More
Company anniversary? Use this clever publicity hook
Here’s a great idea on how to get media attention for your company’s anniversary. The longer you’ve been in business, the more effective it will be. Let’s say you’re celebrating your 20th anniversary. Find one or more employees who have been with you all 20 years to comment on the changes they’ve seen the past two decades. If you… Read More
Black Friday or Jack-ass Friday?
Sick of all the hoopla over Black Friday, the day-after-Thanksgiving media frenzy that’s the “official” start of the Christmas shopping season? A blogger named Chris apparently is and wrote an interesting post about how shameful the media act when they give “free advertising” to the retailers that keep opening their stores earlier and earlier so shoppers… Read More
Wanted: Stories from entrepreneurs
One of the best ways to promote your business is to get into other people’s books, which have a long shelf life. Here’s another opportunity to do just that. Fred Hueston and Lyna Farkas of the “Growing Your Business” radio show are writing a book, and they’re looking for stories from business people, entrepreneurs and others.… Read More
Balloon artist sculpts Borat
When I wrote my latest special report titled “How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue,” I gave lots of examples of smart Publicity Hounds who have done just that. Here’s another. When Russian-born balloon artist Irina Patterson of Miami, Florida noticed that the movie “Borat” was quickly becoming a hot… Read More
Book about anxiety needs marketing tips
Carolyn Chambers Clark of Englewood, Florida writes: “I’ve written the book ‘Living Well with Anxiety: What Your Doctor Doesn’t Tell You…That You Need to Know.’ “Anxiety can take over our world, causing dizziness, stammering, heart palpitations, trembling, shaking, unreasonable fears, panic attacks that seem like heart attacks, obsessive thoughts and behaviors, discomfort in confining or… Read More
Get 20 hours of free virtual assistance
Danielle Keister is working on a research project for her group, the Virtual Assistance Chamber of Commerce, and needs a volunteer for a case study. She’s looking for one solo business owner—either a PR professional or business or marketing consultant—who is currently doing everything themselves in their business. They must not have any administrative support, and they must be willing… Read More
Robb Report needs boating, flying leads
Judy Mandell, a freelance writer for the “Robb Report,” the monthly magazine for ultra-affluent readers with an average household income of $1.18 million, is looking for aviation and boating stories for this winter and spring, but no profiles. What’s new, exciting, scary, wonderful, up-an-coming in terms of high-end boating and flying? No attachments, please. Email Judy. Take a… Read More
Following up can tilt publicity in your favor
Ask any journalist if people should follow up with them after sending a press release or emailing a pitch, and you’ll hear the word “No!” The persistent people who follow up, however, are sometimes the ones I write about in my ezine, “The Publicity Hound’s Tips of the Week,” or this blog. Last month, a publicist who… Read More