One of the best ways to help journalists and consumers understand statistics in your press releases, articles and marketing copy is to turn a statistic into a picture they can see in their minds. I just saw a great example of this today. Greg Stromberg, CEO of Toobee International, sells a toy called “The Amazing… Read More
Publicity Blog
Controversial holiday story ideas
Looking for some ink, air time or online publicity in the next few weeks? Consider these controversial holiday stories: Annual brag letters. Do you cringe when you receive a “year in review” letter inside a Christmas card from a friend or family member? Or do you appreciate the update? Are these letters inconsiderate, or a practical… Read More
Job center for people with disabilities wants national publicity
Teri Arnold of Chesapeake, Virginia writes: “I work for a small local non-profit organization that helps people with severe developmental disabilities find employment. Our clients are people who most other people think either belong in institutions or in day programs where they literally do nothing all day long. “With us, they earn a paycheck, gain… Read More
Media bias: God isn’t welcome in the newsroom
As I’ve mentioned here before, and in the column about media bias that I wrote recently for Bulldog Reporter, I’m sick to death of journalists proclaiming they’re “fair and impartial,” and that there’s absolutely no media bias whatsoever. So I wasn’t surprised to see the comment from Daryn Kagan, the former CNN anchor who left… Read More
Publicists’ tips booklet deadline Dec. 31
If you read the item in this week’s issue of “The Publicity Hound’s Tips of the Week” about the Tips Booklet Anthology for Publicists, and you’re interested in a clever idea that will help bring in more business, you’ll want to know that the deadline has been extended to Dec. 31. If you missed the item, I… Read More
Media relations checklist for 2007
Publicity Hound Nancy Juetten, who writes a column on media relations for the Snahomish County Business Journal, wrote another winner in the December issue. It lists 10 media relations tactics for growing your business. They include writing articles that promote your expertise, writing press releases, offering yourself as a source to reporters, and starting an electronic newsletter or tip… Read More
Press Releases: Put ’em on steroids
Anyone who self-promotes needs to know about the new press release: the one that’s written and distributed online and can be found by consumers, not only by journalists. You can hear The Publicity Hound and four other experts talk about how to put your press releases on steroids during Bulldog Reporter’s audio conference called “Revitalizing Press Releases in the Digital… Read More
Forbes.com wants reader-generated content
Dying to get into Forbes magazine but can’t? Forbes.com is the next best thing—or maybe even better. Although prewritten contributions are rarely accepted, Forbes.com invites concise reader-generated content that’s relevant to business people. MarketingSherpa offers contact information, pitching tips and more in this article. You can access it for free until Dec. 11.
Tech trends podcast: What’s hot in 2007
Technology journalists from top-tier media outlets will predict what’s hot and what’s not in technology for 2007 when they participate in a panel discussion that starts in a few hours in San Jose, California. “Tech Influencers Predict: What’s Hot & What’s Not” is sponsored by the Silicon Valley chapter of the Public Relations Society of America. The discussion… Read More
‘Top 10 Tips’ lists: Great year-end publicity
Here’s a great end-of-the-year idea for your publicity campaign. They’re short, punchy lists of “the best” or “the worst.” The number doesn’t even have to be 10. Your list can include 5 items. Or 7. Or 9. Just now, I googled and found these lists: The Top 10 Best Blogs, as chosen by MarketingSherpa.com Best… Read More