Publicity Hound Kare Anderson writes: “I am co-founder of a new business that’s going public in January, called SavvyHer. It’s the only online community for women age 45 and older to contribute tips for making their lives easier and more joyful. They can even be recognized and rewarded with gifts from sponsors each month, when the… Read More
Publicity Blog
Tag, I’m it–5 things you didn’t know about me
I’ve been tagged by blogger Denise Wakeman, half of The Blog Squad, in a fun Internet game of tag designed to introduce bloggers to each other and bring more traffic to our blogs. Everyone who’s tagged is asked to share five things about themselves that people don’t know, then tag five other bloggers. Here goes: 1. In 1970, I… Read More
Write press releases for readers, not clients
If you write press releases, one of the worst mistakes you can make is writing to please the boss or the PR client. Here’s what bosses and clients like to see: What I call “the B.S. quote.” It sounds like this: “The ABC Widget Company is honored to be a part of this long-standing tradition blah-blah-blah…” On first… Read More
John Kremer offers media contacts
Book marketing expert John Kremer is publishing a daily “Kremer 100 PR” newsletter featuring key media contacts—editors, book reviewers, radio and TV producers, magazines, newspapers, syndicated columnists, etc. For only $30 a year, he’ll deliver a newsletter direct to your desktop Monday through Friday. That’s a piddly $2.50 a month. When I first saw this price, I thought… Read More
Publicity for dancers: Online and offline tips
If you want publicity for your dance company, dance event or anything else related to dancing, check out these great tips on how to use social media press releases and open rehearsals to generate more publicity. It’s courtesty of Doug Fox’s Great Dance Blog. Doug makes an important point: that dance coverage in traditional media like newspapers is eroding… Read More
How to promote a horticulture degree
Elaine Grassbaugh of Columbus, Ohio writes: “Agriculture colleges across the U.S. are experiencing low enrollment rates, especially in the area of horticulture. This is mainly due to the cost of a 4- or 5-year bachelor’s degree. Also, many two-year community colleges now offer this major. “How can a department in a major land grant university… Read More
Publicity tips for construction trade mags
If you work for a construction company, or you’re pitching the construction trade magazines, don’t miss this article in which several editors from the trades offer their best tips on how to get their attention. They discuss several things I’ve written about in “Special Report #49: 17 Ways to Build Valuable Relationships with Media People”: —Use editorial… Read More
Art marketing gets a boost with eBay
Here’s a tip for artists who are looking for another marketing channel. It’s courtesy of artist Susan Greaves, an oil painter in Redding, California. About seven years ago, Susan was on eBay and noticed that someone had bought an expensive Persian rug without even seeing it up close. She found that difficult to believe because she’d never do anything… Read More
More ideas for holiday pitches
The weeks leading up to Christmas are the very best times to pitch the media with your story idea. I offered several controversial holiday ideas earlier this week, and I just found a great list of more story ideas with holiday hooks, courtesy of the PRLeap blog. Many of them would be great to pitch to… Read More
Stuart Elliot, NYT ad columnist, offers tips
If you’re dying to get yourself or your PR client in front of longtime New York Times advertising columnist Stuart Elliot, read his pitching tips, courtesy of Marketing Sherpa. He tells you how to get your story into print and how to get onto his podcast. You can access this article for free until December 18.