Publicity Blog

National Publicity Summit expected to sell out soon

The National Publicity Summit, the event that lets authors, speakers and experts pitch top-tier media outlets, is expected to close registration within the next week or two. It will take place Oct. 21-24 in New York City. Only 100 people will be chosen to attend. Steve Harrison and his staff provide training, pitching tips and even dress rehearsals for… Read More

Author needs a good ‘hook’ so she can repitch Oprah

Jennifer Louden of Bainbridge Island, Wa. writes: “I’m a best-selling author and my last book, The Life Organizer: A Woman’s Guide to a Mindful Year, got a call back from an Oprah producer in March 2007. They called us saying, ‘We love the book but don’t know how to use it. We will be in touch.’ “Nothing since,… Read More

Measure your PR, publicity success these 3 ways

One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion. But a pile of clips, or thousands of page views, don’t mean diddly. Instead, determine whether your campaign did one of… Read More

Authors, do these 2 things before writing a book

Here we go again. Yet another author who shall remain nameless emailed me this week asking for advice on how to market her new book and generate publicity for it. She says she’s “too close to it” and doesn’t know where to start. If you’re thinking of writing a book, I beg you to do two things before… Read More

Wanted: Testers for my publicity tips newsletter

I’m looking for about 10 Publicity Hounds to test my newsletter, The Publicity Hound’s Tips of the Week, before I start distributing it through AWeber, my new list management company, next week. If you’re on a Mac and you also use MacMail, Eudora or Entourage, I need you as part of my test group. What’s in it for you? Two free… Read More

Intranet software company needs publicity ideas

Martin Amm of Boston, Mass., writes: “Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more. “Employees communicate and interact with each other better using the intranet software. It’s a simpler and more user-friendly intranet than… Read More

Entrepreneurial moms need PR ideas for chair skirts

Suzanne Fox Sevel of Melbourne, Fla., writes: “I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They’re very upscale, and some people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests. “They’re $49-$69 a pair and come in luxurious or traditional… Read More

Subscribe to my publicity tips? I don’t want to lose you!

I’m eternally grateful to the thousands of Publicity Hounds who read “The Publicity Hound’s Tips of the Week,” my free ezine, every week. You contribute incredible tips, helpful links, intelligent questions and doggone good dog jokes and videos, one of the most popular parts of the ezine. It’s time for me to change over to a AWeber,… Read More

How to land a corporate sponsor (even in a bad economy)

The never-ending dream of many authors, speakers, business owners and entrepreneurs is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury. They see themselves representing those big companies onstage at giant speaking events, at book signings that draw hundreds of readers at… Read More