It pays to be a copycat, especially if you’re after free publicity. When jewelry store owner Harold van Beek, near Cedar Rapids, Iowa, heard that a jeweler in Georgia had gotten publicity for offering a hunting rifle to every customer who bought diamond jewelry, he copied the marketing tactic and found himself on the local news.… Read More
Publicity Blog
How to exploit the power of Instagram for PR
This guest post was written by Carlo Pandian, a freelance writer and social media enthusiast who works for Media Recruitment in the U.K. where he blogs on social media, public relations and media jobs. He is also a student in the Social Network Analysis online course at the University of Michigan. * * … Read More
Dog Tweets—6 tips for a more powerful LinkedIn summary
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 6 tips for a more powerful LinkedIn summary. [I strengthened mine after reading this.] http://ow.ly/eiIDi 14 techniques to get quoted in the press. http://ow.ly/ejucZ 5 ways to leverage breaking news in a press release.… Read More
Magazines releasing their 2013 editorial calendars
Smart PR people and self-promoters know October is the month when magazines start releasing their editorial calendars for the following year. Editorial calendars help advertisers know which topics will be featured in which editions. They also give Publicity Hounds a leg up on the competition because you can see instantly where your story might be… Read More
Want publicity in magazines? Research, then pitch
You can have the most interesting story idea on the planet. But unless you do your homework first and get to know everything you possibly can about the journalist you’re pitching it to, you could be blowing a golden opportunity for publicity. Let’s say you want to pitch a story about tweens to Caren Oppeneheim,… Read More
Dog Tweets–5 clever PR pitches that caught reporters’ attention
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5 clever PR pitches that caught reporters’ attention. http://ow.ly/e6j1x 4 Pitches That Any Respectable Blogger Will Always Ignore http://ow.ly/ea9Gt Inside the PR campaigns of organizations that won Ragan’s 2012 PR Awards. http://ow.ly/eafTl Police in… Read More
Pitching magazines? Tips for a compelling subject line
Writing the email subject line is often the most difficult part of pitching a magazine. But not if you use this tip, one of more than 30 that I shared during the webinar on “How to Find Your Way into Glossy Magazines.” (The replay is available.) Here’s the tip: When writing the subject line, follow the… Read More
Dog Tweets: Top 10 tips for developing blog post ideas
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Top 10 tips for developing blog post ideas. http://ht.ly/dRoFx Love this cheat sheet on various dimensions on Facebook http://ow.ly/dZGeh How the top 10 restaurants use social media to get more sales. [Infographic] http://ow.ly/dYRW2 The differences… Read More
22 income streams for authors, experts, consultants
Authors, experts and consultants who rely only on a handful of revenue streams—such as their books, consulting and speaking engagements—are missing out on lucrative products and services that can create a powerful media empire and get you mountains of free publicity. That’s what Steve Harrison will discuss tomorrow—Thursday, Sept. 27— when he presents the free… Read More
10 worst mistakes bloggers make when using photos
This week’s guest blog post was written by Lesley Ellen Harris, a lawyer, educator and author who has written four books on licensing and copyright issues. Read more about copyright basics at her website at CopyrightLaws.com. Follow her on Twitter at @CopyrightLaws. * * * By Lesley Ellen Harris… Read More