Blogger and former journalist David Meerman Scott, who I interviewed several months ago on “The New Rules for Press Releases,” has written about banishing gobbledygook and buzzwords from press releases. I thought of him this morning when I opened the press release from The Creative Group, a California firm that surveyed advertsing and marketing execs about the most annoying and… Read More
Publicity Blog
Promoting a neuro-linguistic programming book
Roger Ellerton of Ottawa, Ontario, Canada writes: “I am the author of ‘Live Your Dreams Let Reality Catch Up—NLP and Common Sense for Coaches, Managers and You.’ My book was published a year ago but I want more publicity. “I’ve submitted articles to article directories, donated copies to libraries, distributed press releases locally and will do… Read More
Blog promotion is easier with these 41 tips
No more excuses for publishing a blog that pulls about as much traffic as a deserted country road. Tony Hung, guest blogger this week at ProBlogger, presents 41 ideas on How to Market Your Blog in 2007. (A tip of the hat to Publicity Hound Colin Delany of e.politics, the online political advocacy blog, for passing this… Read More
Music industry publicity course at UCLA
UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. “Publicity in the Music Industry: A One Day Seminar” features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los Angeles-based music and entertainment public relations firm. It will… Read More
Press release tip to lure the media
I’m betting 9 out of 10 of you won’t bother doing this because it’s too time-consuming. But if you do, you’ll see more media outlets using your press releases and calling you for interviews. This exercise is courtesy of Paul J. Krupin, whose company writes and distributes press releases. He calls it the “3 I Technnique” which is short for… Read More
Turn your book into a Hollywood movie
So, you think Hollywood will go ga-ga over your book? Not so fast. Lots of authors think the same thing. And if you want to break through all that competition, you have to take the right steps. Rick Frishman of Planned Television Arts is offering a free teleseminar from 8 to 9 p.m. Eastern Time on Wednesday, January… Read More
Warm winter offers story ideas galore
USA Today says that globally, 2006 was likely the sixth-warmest on record, although final worldwide data won’t be available until March. If you’ve experienced the winter heat wave, think of interesting story ideas you can pitch to the media. My local newspapers and TV stations are reporting on all kinds of local angles, from an absence of… Read More
Candy addicts wanted for TV news magazine
A national TV news magazine is looking for two recovering candy addicts willing to talk about their addiction. Connie Bennett, author of the new book “Sugar Shock,” says the producers have contacted her and asked her to find two people who have been off sugar for at least a year and are willing to talk… Read More
How newspaper layoffs affect you
Have you been reading the headlines about the newspaper industry recently? Because I used to work in it, I have. And it isn’t pretty. Declining circulation and ad revenues are forcing many newspaper companies to lay off editors, beat reporters, newsroom clerks, photographers and anyone they can do without. I conducted a telephone seminar yesterday for people in The… Read More
Greeting card/stationery company needs marketing tips
Lisa Tomlinson from Oakland, California writes: “I have a greeting card, stationery and gift items company that features fine art reproductions of extraordinarily unique mixed-media collage originals created by my brother, Jon Tomlinson. I don’t have a bricks-and-mortar shop, but our office and warehouse operations are run out of a 4,000-square-foot facility. “Our products are… Read More