More bad news for authors and publishers who want book reviews in top-tier newspapers. The Wall Street Journal says that sometime this spring, the Los Angeles Times will announce that it’s folding its highly esteemed Sunday book review section, shown at left, into a new section that will combine books with opinion pieces. That leaves only five separate… Read More
Publicity Blog
Great Dane Rescue League needs publicity tips
Joan Schramm of Annapolis, Maryland writes: “I volunteer with the Mid-Atlantic Great Dane Rescue League and recently took over as the publicity coordinator for Maryland/D.C. “I’d like some new ideas for getting the word out about our monthly Meet and Greet events (where we set up at local pet stores and bring some of our dogs… Read More
Doing TV interviews? Don’t overuse the reporter’s name
The best sales people address a person by name when trying to sell them something. But if a TV reporter is interviewing you, don’t overdo it. That’s the advice from Michigan TV reporter Shawne Duperon. “During a live interview, if you keep repeating the reporter or anchor’s name, it can sound and look really weird.… Read More
Flower magazine to debut March 15
Flower, the first magazine written for flower enthusiasts and novice and professional floral designers, will hit the newsstands on March 15. The quarterly publication will feature beautiful photography and articles on topics like learning how to hand-tie a simple bouquet, pick the perfect container, or take a garden tour across the southeast. It will include an events calendar featuring lectures, flower shows,… Read More
Wall Street Journal editor explains how to get into the paper
If you want the Wall Street Journal to write about your company, one of the most important things to know is that the paper doesn’t feature businesses just for the sake of writing about companies. “Your pitch should have a news hook or some creative idea behind it,” says Richard Turner, marketing and media editor for… Read More
Small-biz owners needed for American Chronicle article
Robert Smith is looking for small business owners with revenues of more than $500,000 a year for an article he’s writing for American Chronicle, an online magazine for national, international, state, local, entertainment, sports and government news. He needs seven entrepreneurs to profile. You must be in business for at least two years. If you… Read More
Writer of ghoulish Anna Nicole press release responds to criticism
Because this is a business blog, I have to be careful to mind my manners and not say anything that I wouldn’t say in the executive suite of the same CEO who might be reading what I write here. I just learned another lesson about manners and good business. Respond thoughtfully and professionally when other bloggers or… Read More
Optimist International wants tips for distributing PSAs
This week’s “Help This Hound” question is from Carrollyn Cox of Virginia Beach: “I need help with distribution of video/TV public service announcements I just produced for Optimist International (at very little cost, I might add). “I know how to personally approach local media, the public access channels and the local cable company. But we… Read More
Social media categories added at EzineArticles.com
EzineArticles.com announces that it has added three new categories to help cover the exploding Social Media trend: Internet & Online Businesses: Social-Networking Social Networking is fueled by sites such as MySpace, LinkedIN, Ryze and savvy web 2.0 netpreneurs that are helping their own web audience discover new ways to network with each other online. Internet & Online… Read More
Samaritan House in Detroit needs publicity tips
Cheryl Beck Pickett of Detroit, Michigan writes: “Samaritan House provides food and other pantry items for families in need and has been around for about 13 years. They serve a handful of small towns within our county which have populations of 3,000 to 5,000 people each. Their primary support and donations come from local churches.… Read More