Treg Stark of Delaware, Ohio writes: “For the past 14 years. I have worked locally with parents and kids, teaching them about personal safety (stranger danger). The character I created, Professor Safety, is featured in a DVD and companion CD for parents and day care centers. “While those who have purchased my safety program rave… Read More
Publicity Blog
Writing press releases: 9 out of 10 miss this critical element
One of the most valuable elements of a press release—a link that lets the reader click through to a website—is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to believe. But based on the press releases that people email to me, I… Read More
Food writers: 10 tips to make your job easier
Food writing isn’t the glamour job everybody thinks it is. That’s why I love the practical tips from food writer Melissa Bradley Diskin on how food writers, restaurant reviewers, bloggers and hospitality reporters who write about food can make their jobs easier. If you’re dying to write about food, either as a freelance food writer or a staff… Read More
YouTube videos build buzz for raunchy book for men
What’s a publisher to do when the content of a new book is so racy and offensive that newspapers and magazines won’t touch it? Build the buzz online by spending only $10,000 to create three short, risque, sexist videos about the risque, sexist book. Then post them at sites such as YouTube and watch as word spreads to other popular social networking sites… Read More
Library Uses Human U-Hauls
When the Mount Kisco Public Library in Mount Kisco, New York needed to move its entire collection of books to a temporary location, it didn’t call in a professional moving company. What fun is that? Instead, it created “The Great Mount Kisco Book Race,” in which 17 teams of volunteers competed against each other on… Read More
How to promote an online gift registry for single women
Felicia Coley of Rochester, New York writes: “Over the holidays, I launched The Well-Heeled Society. It’s the first online gift registry that’s exclusively for single women. “With us being the ‘it girls’ thanks to the backlash of The New York Times quoting the U.S. Census, which clumps 15 year-olds and up into our ‘eligible single status’,… Read More
Pros-and-cons article template
A great way to promote your expertise is to write product reviews and submit them to online article directories, and to offline publications. Christopher Knight of EzineArticles.com offers a template for a simple “pros and cons” article. The review simply lists the pros and cons of a product. Lots of people write the popular “how to”… Read More
Bad restaurant review? Fight back with a blog
Here’s another tool for restaurant owners who receive bad restaurant reviews and want to fight back. Start blogging, and review the reviewers. That’s exactly what Roberto Donna, owner of Bebo Trattoria in Arlington, Va., is doing. He’s upset about the factual errors in a review his restaurant received in this month’s issue of Washingtonian magazine. So… Read More
Product promotion: How to use online video
If you’re working on a new product and you’ll need ideas on how to promote it, tune in to a free webinar at 1 PM Eastern Time tomorrow, sponsored by Bulldog Reporter and The NewsMarket, the media’s online source for free video. It’s called “Mastering Online Video to Launch New Products: How PR Can Create Compelling… Read More
Writer’s guidelines for publications that will pay you
If you’ve been writing lots of free articles and posting them at places like online article directory sites to promote your expertise, good for you. But sometimes, you want to write for a publication that’s willing to pay you. Or you might want to create an additional revenue stream as a freelance writer, like I do. … Read More