In the last several issues of my newsletter, I’ve been writing about the gold rush that’s about to occur in the world of mobile marketing. Imagine you’re in San Francisco in 1848, but you’re the only one with a gold-sifting pan. That’s what mobile marketing is like right now. It IS a little like the… Read More
Online Marketing
What’s the best way to promote an online parenting class?
Kathy Slattengren of Kenmore, WA writes: “I have an online parenting class. It’s $99 for three months of instruction, and parents can take the course at their own pace. You can learn more about it here. “For $139, students take the same course, starting April 19, and get email reminders and a weekly conference call… Read More
Help Texas border town promote itself despite violence nearby
Nancy S. Millar, director of the convention and visitors bureau in McAllen, Texas, writes: “I have a doozy. Our great little city in the southernmost part of Texas is on the border with Mexico, which is having terrible problems now with violence, though we’re fine on this side of the border. But that’s not what… Read More
Help a PR expert promote her social media services
Jennifer Melnick Carota, aka The Gift Therapist, of Pittsburgh, Pa., writes: “I have recently launched a new business, Virtual PR 101, that specializes in affordable social media marketing strategy, promotion, and coaching for small businesses and nonprofits. “Services are provided a la carte, and range from basic blog set-up to the full development and… Read More
Ideas needed on how to promote an expert on mold
Susan Murphy of Pleasant Ridge, MI writes: I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation. Connie Morbach, M.S. CHMM CIE, is a respected national authority in indoor air quality (IAQ) who has performed over 10,000 residential/commercial air tests and… Read More
How to promote a speaker on anti-Semitism?
Judith Bron of Spring Valley, N.Y. writes: ” It is no secret that anti-Semitism is at its highest pinnacle since the end of World War II. “Jews are the longest surviving civilization on the face of the earth. I’d like to get onto the paid speaking circuit and speak about this topic: “In spite of… Read More
9 freebies artists can offer to build an email list
Artists frequently make the mistake of failing to capture email addresses at their websites because they can’t think of anything to offer in return. That’s why I was gratified that on today’s preview call for the smARTist Telesummit 2010, the annual virtual extravaganza on how artists can market their work, artist Melanie Banayat asked: “What’s the best… Read More
Web designer needs marketing ideas—tips, anyone?
Alissa Rothstein of Alissa Rothstein Design Studio in Woodbridge, NJ, writes: “I am a graphic/web designer, and I’m stuck when it comes to marketing. “I’ve tried email blasts to different industries, postcard mailings, and am a member of the Chamber of Commerce which, incidentally, had promised but never provided any leads. “I am not really targeting… Read More
Creator of the ‘Screaming Pillow’ needs marketing help
Gabrielle Yetter of Marblehead, MA, writes: “I recently launched my new company and produce The Screaming Pillow which is a pillow you scream into when you need to let off steam. “It came about after my sister and her baby were killed in a car crash many years ago and my mother was counseled by a bereavement… Read More
How to identify your social media target audience
By Joan Stewart Don’t jump head-first into social media without first identifying your target audience. If you miss this critical step, you could end up wasting a lot of time and energy by reaching out to people who aren’t interested in what you have to say. The My Creative Team blog suggests you ask several questions that can… Read More