Here’s what Google’s former CEO Eric Schmidt has said can happen to you if you’re not active on Google+. The emphasis is mine: “Within search results, information tied to verified online profiles will be ***ranked higher*** than content without such verification, which will result in most users naturally clicking on the top verified) results. The… Read More
Online Marketing
Google+ no longer optional, it’s mandatory to rank high
If you’re not on Google+ yet, or you’re on it but not doing much with it, consider these sobering facts: Social media strategist BL Ochman says, “Content is, indeed king, and any brand that isn’t producing content on Google+ that people want to read is going to find itself without traffic, fans, or—soon—sales.” Join BL… Read More
Free Twitter bird icons (and hundreds more) for your blog
There’s nothing cuter—or more helpful—than a stash of Twitter icons to use at your website or blog, or in your newsletter. It’s even better if they’re free. AWeber, the company I use to send my ezine, “The Publicity Hound’s Tips of the Week,” just emailed me a list of links where anyone can grab hundreds… Read More
How to start a membership site and keep members
Membership sites were all the rage about 10 years ago. Thousands of experts created them for an additional revenue stream. But many of them learned quickly that it was too difficult to encourage paying customers to stay, and keep paying. Meet Stu McLaren, who has helped more than 40,000 authors, speakers and experts turn their… Read More
Blog traffic is yours with a guest blogger contest
Here’s a clever idea that solves two problems at your blog: too few people pitching decent ideas for guest posts, and too little traffic. Sponsor a contest for guest bloggers like the first Career Confidential Guest Blogging Contest that’s starting soon. They’re not even requiring entrants to have their own blogs. Create a text or… Read More
Last chance to hear Danny Iny’s tips on Jan. 29 webinar
I love hearing rave reviews from Publicity Hounds when I offer them free tips from a guest expert who I know they will love. Danny Iny of Firepole Marketing did a training event for my audience on Jan. 10, about what it’s really going to take to build a thriving audience and business this year.… Read More
Use music to cut through the publicity noise
This guest post was written by Asbjoern Andersen, a Danish composer who, in addition to his music supervision, composes music for commercials, television and feature films. He also composes music for authors, speakers, experts and corporate clients who want to use their own distinctive music as part of their brand to differentiate themselves in the… Read More
How clever Dan Poynter promotes his multimedia ebook
It was the subject line of Dan Poynter’s email that caught my attention. When I clicked on it, there he was, smiling, in the cockpit of a plane. I couldn’t help but look out the front window and imagine that I was sitting there next to him and that we were ready to take off. … Read More
Let Mari Smith help get your business on track for 2013
Most people know Mari Smith as the Queen of Facebook. Fast Company magazine calls her “The Pied Piper of Social Media.” But her depth of knowledge goes far beyond just those topics. She’s a top-notch business woman who knows that the biggest problem business owners face isn’t their competitors breathing down their necks. It’s time.… Read More
Job search expert needs tips to promote job openings
Susan Joyce of Marlborough, Mass., writes: I am a job search expert trying to pull traffic to my blog at Job-Hunt.org and help people connect with jobs in this tough economy. Every Monday is Job Search Madness Day on Job-Hunt.org. Top employers with a large number of open jobs are profiled each Monday, and then… Read More