If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. A memo from Patch editor-in-chief Brian Farnham outlines a plan to increase traffic by increasing article production. Patch currently requires every site to post a minimum… Read More
Online Marketing
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That’s why I have my own YouTube channel. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top… Read More
Moose Lodge in Norwalk, CA, needs marketing ideas
Don Luepnitz of Norwalk, CA, writes: “I am with the Norwalk, CA, Moose Lodge, and we can sure use some help getting the word out and trying to get new people to come down and or join. “We offer dinners, breakfast, bingo, darts, full bar, kids room, and have fundraisers for ourselves and other charites.… Read More
Marketing tips needed for photos-on-glass company
Matthew Bivens of Gainesville, FL writes: “I work at a startup company called Fracture, which gives people an innovative way to print, mount and display their personal photographs. Send us a photo and we’ll print it on a pane of shatter-proof glass. “We’ve been in business a little over a year, and we’ve received press from various… Read More
Add visual pizzazz with this versatile graphics toolkit
If you’re like me, you rush over to one of the stock photo services when you need a graphic for your website, blog, a press kit, a sales page, or a Facebook Note. But even at a buck or two each, you can burn through your credits quickly. I just discovered the really snazzy Marketing Graphics Toolkit… Read More
6 powerful ways for Twitterers to use Twellow
Looking for people in a certain niche on Twitter, but confused about how to find them? Twellow to the rescue. It’s like the Twitter Yellow Pages, with hundreds of categories and some really obscure niches. I spent several hours there recently looking for people who one of my corporate consulting clients can follow. Twellow grabs… Read More
Hyper-local Patch.com covers 600+ communities
Here’s another website to add to your media list consider if you want publicity for local news. It’s Patch.com and it already covers more than 600 communities and neighborhoods in California, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, Washington and Wisconsin.… Read More
Manage your online reputation BEFORE bad news hits
A reader asked me to recommend a company that will help her manage her online reputation. Here’s my advice, which every Publicity Hound should pay attention to, before the you-know-what hits the fan: “I don’t remember recommending a specific company. Many companies do this. “Of far greater importance, I believe, is being proactive long before… Read More
Does your “Contact Me” page say “Go Away”?
‘The problem with most “Contact Me” pages is that they’re hard to find and uninspiring. Ideally, your contact information should be in an easy-to-find location on your homepage. Many people bury it a layer or two into the website. My heart sinks when I want to contact someone, go onto their “Contact Me” page and can’t… Read More
Tips needed for pulling traffic to heart health website
This week’s “Help This Hound” question comes from Teri Arnold of Norfolk, Wa.: “I work for the American Heart Association in the Mid-Atlantic Affiliate and we are rolling out a new interactive website at MyLifeCheck.org that provides a free health score and personal action plan for ideal health. “You simply plug in your numbers (blood pressure, BMI, height,… Read More