Online Marketing

Why fiction authors can be experts and how they promote it

This edited transcript is the last in a four-part series from an interview on April 2, 2015. Dr. Judith Briles asks me about how authors can become experts and promote their expertise. Prefer audio? You can download it here or listen on iTunes. If you think this advice is valuable, share this link with your social media friends,… Read More

The task that makes authors feel dishonest, deceitful and downright dirty

Why can authors muster so much passion for topics they want to write about, but gag when they discover that they—and they alone—must be the Marketer-in-Chief for their own books? “I don’t want to create an email list of readers because I don’t want to be constantly bothering them,” an author told me. “I don’t want… Read More

27 ways to use Fiverr.com to sell PR services

If you’re selling any type of PR- or publicity-related service—especially if you’re a new player in your niche—consider generating leads on Fiverr.com. It’s the global online marketplace of vendors offering tasks and services starting at $5 per gig. I send clients to Fiverr.com all the time if they need an inexpensive logo, or editing… Read More

How to build a raving fan base that buys lots of stuff. Free training Sept. 10

Setting up a business online is the easy part. Attracting thousand of fans and giving them time to know, like and trust you takes patience and perseverance. I know. I’ve been doing this for almost 20 years. And there’s always a temptation to sell, sell, sell right out of the gate. That’s why I watch… Read More

How to promote a Hangout, webinar, podcast after you’re the guest

If you’re an expert in your topic, you’ve probably been invited onto at least one program as the guest expert. Afterward, you thank the host, send out a few tweets linking to the replay, and then get back to work. That’s what I usually do. There’s a much better way. Mike Allton, a social media… Read More

How to Pitch the Top 50 ‘New Product Review’ Bloggers

Whether you’re launching a book or introducing a new app, plan to spend time researching and pitching bloggers who do product reviews. Cision has published its list of the Top 50 New Product Review Bloggers, a great starting point. Authors and publishers, add to this list three more bloggers who review books:: But don’t just click… Read More

7 ways prepare for media interviews and always be ready

Reviewing Stephanie Chandler’s book, Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, has been on my to-do list for more than a year. It’s one of my favorite books on how to penetrate and market to niche audiences because it pinpoints a problem I see in… Read More

7 online promotion tools for professional organizers

There’s a place in my heart for professional organizers, perhaps because I need one at my side every waking minute of every day. While looking through old blog posts, I found one titled Professional organizer needs promotion ideas, and it generated lots of comments from my readers. But that was five years ago! Today, there are… Read More

Safety net saves you from Internet marketing rip-offs

Have you evey been invited to a free event hosted by an Internet marketer who promises you’ll walk away a lot smarter, and then you get to the event and find out it’s nothing but a sleazy pitchfest for a $2,000 product? What about those expensive “systems” pushed by Internet marketers who claim they will… Read More