“Crisis Manager,” the free international email newsletter about crisis management, has a complementary website, Crisis Manager University. The goal of the site is the same as that of the newsletter–it brings crisis management education to those who don’t work in this field, or even necessarily in PR. “People are crisis managers, whether they want to… Read More
Online Marketing
5 ways to drive sales with online publicity
Small-business marketing expert Lois Carter Fay, APR suggests these 5 ways to drive sales with online publicity: –Use others to promote you. Create something “viral”–something that people love to pass on to their associates–and you can really rake in the sales. When you think “viral,” think fun, useful or something that everyone wants, like a… Read More
Hotmail, Yahoo email addresses scream “cheap”
When it comes to deciding if I want free publicity or a paid ad, I’m the Queen of Cheap. I’ll choose free publicity almost every time. You should, too. But if you’re submitting articles to online portals, where you’re promoting your expertise and attracting the attention of editors and publishers, you don’t want to broadcast… Read More
How to promote an online honeymoon gift registry
Maya Sunpongco of Giftpile.com in Chula Vista, California, wants to know how to promote her online honeymoon registry. From Danielle Shanke of Tempe, Arizona: “Rather than pitch a story to her local media, target brides specifically through bridal magazines and websites. You’ll have a much more qualified audience. I bet you could easily pitch a… Read More
How to protect your good name on the Internet
These days, your good name can be damaged within a matter of minutes. It can happen if a blogger posts an entry about you, your company or non-profit, on the Internet. Minutes later, it’s picked up and either repeated or referred to on four other blogs. The next day, you start getting email messages from… Read More
The danger in HTML newsletters
If you publish an ezine like I do, but you create it in HTML so you can make it look pretty with different colors and graphics, there’s a good chance that many of your subscribers aren’t receiving it. That’s because HTML, which is often used by spammers, triggers spam filters. The problem is particularly troublesome… Read More
Giftlist
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Amazon river of gold
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