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Publicity Hound Archives

Online Marketing

Art marketing gets a boost with eBay

Here’s a tip for artists who are looking for another marketing channel. It’s courtesy of artist Susan Greaves, an oil painter in Redding, California. About seven years ago, Susan was on eBay and noticed that someone had bought an expensive Persian rug without even seeing it up close. She found that difficult to believe because she’d never do anything… Read More

Tech trends podcast: What’s hot in 2007

Technology journalists from top-tier media outlets will predict what’s hot and what’s not in technology for 2007 when they participate in a panel discussion that starts in a few hours in San Jose, California. “Tech Influencers Predict: What’s Hot & What’s Not” is sponsored by the Silicon Valley chapter of the Public Relations Society of America. The discussion… Read More

Free family fitness ebook needs marketing tips

Howie Jacobson of Durham, North Carolina writes:   “I teach parents how to raise healthy children in a crazy and busy world, and be a good role model. I’ve written a free 27-page guide called ‘Uncle Howie’s Fit Family Gift Guide 2007.’ It includes helpful information about the four cookbooks that can change your life,… Read More

Get 20 hours of free virtual assistance

Danielle Keister is working on a research project for her group, the Virtual Assistance Chamber of Commerce, and needs a volunteer for a case study. She’s looking for one solo business owner—either a PR professional or business or marketing consultant—who is currently doing everything themselves in their business. They must not have any administrative support, and they must be willing… Read More

Art marketers get a taste of January telesummit

I just hung up the phone after being part of tonight’s “virtual telesummit opening reception party” for the smARTist Tele-summit 2007, hosted by Ariane Goodwin. And after hearing from all those great artists who joined me, I’m impressed!  Before I started my business more than a decade ago, I was an avid needlepointer. That’s about as close as I got… Read More

Online Politics 101: How to win elections

If you’re working on a political campaign this year, or vowing to get involved in the 2008 presidential election, download a free copy of the ebook Online Politics 101: The Tools and Tactics of Online Advocacy.   Written by Colin Delany, editor in chief of epolitics.com, the free 44-page handbook shows how to promote candidates, shape public opinion, motivate supporters… Read More

How to promote classical music company for babies

Publicity Hound Adam Adelman of Fairfax, California writes: “My wife and I have launched a company called Juno Baby and we’re an award-winning and critically-acclaimed premium creator of infant/toddler music and media. “All of our original music was scored for and performed by actual orchestral musicians. All of the original music was written by my wife,… Read More

Gifts from Asia need marketing ideas

Rudy Gelton of Cambridge, Massachusetts writes: “The line of Alluring Items With Asian Influences that I am assembling consists of home decor goods, gifts and garments from the Far East to which the ladies who have provided me with marketing input have had overwhelmingly positive reactions. “Also, all of the friends, relatives and associates to… Read More

Business travel killing you? Relax and work in your jammies

Business travel is so bad, these days, I’d rather have a root canal. I’m dreading going through security tomorrow morning at the Milwaukee airport because of the new security restrictions.  But I wouldn’t miss this business trip for anything. I’m headed to Virginia Beach, Virginia, where I’ll continue to learn how to get the heck off the road and keep making money… Read More

Find a photographer at Look Better Online

Suzanne Falter-Barns, the expert at building your platform, passes along this great tip for anyone who needs a good-quality photo, but doesn’t want to resort to using the photographer at the local department store, or the camera in cousin Louie’s cellphone. Check out Look Better Online, a website that’s a directory of professional photographers in 6,000… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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