Online Marketing

How to protect your good name on the Internet

These days, your good name can be damaged within a matter of minutes. It can happen if a blogger posts an entry about you, your company or non-profit, on the Internet. Minutes later, it’s picked up and either repeated or referred to on four other blogs. The next day, you start getting email messages from… Read More

The danger in HTML newsletters

If you publish an ezine like I do, but you create it in HTML so you can make it look pretty with different colors and graphics, there’s a good chance that many of your subscribers aren’t receiving it. That’s because HTML, which is often used by spammers, triggers spam filters. The problem is particularly troublesome… Read More

Giftlist

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Amazon river of gold

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.