Angie Pederson of Kansas City, Missouri writes: I recently completed a Virtual Book Tour for my third book, which is a guide to scrapbooking about relationships. I sent out press releases to local local papers. My publisher sent releases and press kits to trade and consumer magazines in the scrapbooking industry. Even though this tour… Read More
Online Marketing
How to profit from advice on how to get a raise
Norman Lieberman of Aliso Viejo, California, asks: “You know how uncomfortable it is for most people to ask for a pay raise and how they end up being underpaid? I coach people in what to specifically do and say that will easily and quickly get them the biggest raise possible. However, even though most people… Read More
How to Promote Beer-scented Soap
Cheryl Stroup of Sanger, California writes: I am a soap maker working out of my home (you can visit my website). I use only natural ingredients in my soaps. One of the hottest rages in the market is food-scented soaps and other products such as candles. Most fruits and foods do not produce essential oils.… Read More
How to promote software that claims it will change your life
Noah St. John of Dracut, Massachusetts writes: Our new program called JUST ASK ME Mind Makeovers is the first software that uses questions, rather than statements, to help people change their lives. You’ve heard of “affirmations”? Our program uses AFFORMATIONS, which are empowering questions that get you to change your subconscious assumptions about life (for… Read More
PMA Update: Be the resident expert at high-traffic sites
Internet publicity expert Steve O’Keefe says that blogging, posting to discussion boards, writing articles and other ways of generating online publicity might be too time-consuming for busy authors, speakers and experts. So instead of trying to be the expert at your own website and hope that you pull traffic, try being the resident expert at… Read More
How to find out if bloggers are trashing you
If your boss expects a thick pile of press clippings at the end of each month, and you fear for your life because you don’t have them, it’s time to bring the boss into the 21st Century. Find out, instead, what bloggers are saying about your company. I just spent the last hour surfing from… Read More
Newsletter shows you what to do before crisis hits
“Crisis Manager,” the free international email newsletter about crisis management, has a complementary website, Crisis Manager University. The goal of the site is the same as that of the newsletter–it brings crisis management education to those who don’t work in this field, or even necessarily in PR. “People are crisis managers, whether they want to… Read More
5 ways to drive sales with online publicity
Small-business marketing expert Lois Carter Fay, APR suggests these 5 ways to drive sales with online publicity: –Use others to promote you. Create something “viral”–something that people love to pass on to their associates–and you can really rake in the sales. When you think “viral,” think fun, useful or something that everyone wants, like a… Read More
Hotmail, Yahoo email addresses scream “cheap”
When it comes to deciding if I want free publicity or a paid ad, I’m the Queen of Cheap. I’ll choose free publicity almost every time. You should, too. But if you’re submitting articles to online portals, where you’re promoting your expertise and attracting the attention of editors and publishers, you don’t want to broadcast… Read More
How to promote an online honeymoon gift registry
Maya Sunpongco of Giftpile.com in Chula Vista, California, wants to know how to promote her online honeymoon registry. From Danielle Shanke of Tempe, Arizona: “Rather than pitch a story to her local media, target brides specifically through bridal magazines and websites. You’ll have a much more qualified audience. I bet you could easily pitch a… Read More