During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you’ll get. Also, start posting comments at blogs written for the same target… Read More
Online Marketing
Online games, quizzes great for website promotion
If you’re trying to attract traffic to your website, a simple link in your online press release often isn’t good enough. You have to give people a good reason to visit. Thanks to the Wylie’s Writing Tips ezine for tipping us off to the cool quizzes and games in the Gotham Gazette, a website with daily content offered each weekday by… Read More
Commenting at blogs can help journalists find you
When personal assistant Christie Gaderson of Priorities Concierge in Austin, Texas read my tip about how to set up a Google Alert to learn which bloggers are writing about her topic, she did as a I instructed. She set up an alert for “personal assistant” and immediately started receiving daily email reminders from Google about which articles… Read More
Bad landing pages include four fatal flaws
During a typical email marketing campaign, about half the visitors to a website’s landing page bail out after spending only 8 seconds on the page. Why? A crappy landing page that fails to get readers’ attention and keep them reading. Instead of intriguing them, it causes confusion and forces the visitor to leave. It’s either… Read More
Worst mistake Internet marketers, Publicity Hounds make
I cheered when I read Rosalind Gardner’s excellent article on “The Worst Mistake Internet Marketers Make.” It’s the also the worst mistake Publicity Hounds make: Failing to capture people’s email addresses at their websites. Yesterday and today, I drove home this point during the first two days of Publicity Hound University. What good is a story about… Read More
Google PageRank rank: How it’s determined
Whether you’re searching for the most influential bloggers, or the best online article directories, or simply trying to make your own website more attractive to the search engines, a valuable tool you must use to put everything in perspective is the Google Toolbar which you can download for free. It’s available for both Internet Explorer and Firefox… Read More
Landing pages webinar with Mark Widawer June 14
Why are so many of you obsessed with getting publicity, thinking it will make you rich and famous? But when you get it, you have no way of pulling traffic into your sales cycle? I see that problem repeatedly among people who want publicity. I hear them bragging about a major media hit they got for… Read More
Internet marketers, know the hot topics
Think you know Internet marketing? Tom Antion, who taught me how to move my entire business online, will list all the hot topics that the savviest Internet marketers need to know about during a free call at 9 PM Eastern Time tonight, Tuesday, June 5. It’s a preview call for his one-day Butt-Camp, the goofy name for the very… Read More
Author needs help writing a sales letter
Patricia Dischler of Prairie du Sac, Wisconsin writes: “I am the author of ‘Because I Loved You: A Birthmother’s View of Open Adoption’ (Goblin Fern Press, 2006). This book is part memoir, part guidance/advice. I share the story of placing my son for adoption in 1985. “I have been focusing on marketing directly to adoption… Read More
Costco Connection covers books, authors
Thanks to book marketing guru John Kremer for reminding authors that Costco Connection, the monthly magazine published by the giant warehouse club exclusively for its members, can be a great publicity vehicle for authors. In the current issue of John’s ezine, he lists contact information for about a dozen editors at the magazine, most of… Read More