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Publicity Hound Archives

Online Marketing

Art marketers get a taste of January telesummit

I just hung up the phone after being part of tonight’s “virtual telesummit opening reception party” for the smARTist Tele-summit 2007, hosted by Ariane Goodwin. And after hearing from all those great artists who joined me, I’m impressed!  Before I started my business more than a decade ago, I was an avid needlepointer. That’s about as close as I got… Read More

Online Politics 101: How to win elections

If you’re working on a political campaign this year, or vowing to get involved in the 2008 presidential election, download a free copy of the ebook Online Politics 101: The Tools and Tactics of Online Advocacy.   Written by Colin Delany, editor in chief of epolitics.com, the free 44-page handbook shows how to promote candidates, shape public opinion, motivate supporters… Read More

How to promote classical music company for babies

Publicity Hound Adam Adelman of Fairfax, California writes: “My wife and I have launched a company called Juno Baby and we’re an award-winning and critically-acclaimed premium creator of infant/toddler music and media. “All of our original music was scored for and performed by actual orchestral musicians. All of the original music was written by my wife,… Read More

Gifts from Asia need marketing ideas

Rudy Gelton of Cambridge, Massachusetts writes: “The line of Alluring Items With Asian Influences that I am assembling consists of home decor goods, gifts and garments from the Far East to which the ladies who have provided me with marketing input have had overwhelmingly positive reactions. “Also, all of the friends, relatives and associates to… Read More

Business travel killing you? Relax and work in your jammies

Business travel is so bad, these days, I’d rather have a root canal. I’m dreading going through security tomorrow morning at the Milwaukee airport because of the new security restrictions.  But I wouldn’t miss this business trip for anything. I’m headed to Virginia Beach, Virginia, where I’ll continue to learn how to get the heck off the road and keep making money… Read More

Find a photographer at Look Better Online

Suzanne Falter-Barns, the expert at building your platform, passes along this great tip for anyone who needs a good-quality photo, but doesn’t want to resort to using the photographer at the local department store, or the camera in cousin Louie’s cellphone. Check out Look Better Online, a website that’s a directory of professional photographers in 6,000… Read More

Worst Internet Marketer contest has $12,000 in prizes

So you think your website stinks, and you need some big-time help? Then join Suzanne Falter-Barns’ “Worst Net Marketer” contest and let the public decide how bad it realy is. On June 24, four finalists will be chosen who have: 1) A functioning website or blog 2) A sound business concept 3) A clearly defined market and niche 4) Provide… Read More

Why you should put your book on Google Book Search

Authors and publishers have gotten their underwear all tied up in knots over Google Book Search, which lets people do a search for a particular topic, then scan the full text of books that are related to it. When Google finds a book whose content contains a match for the search terms, it links the book to your… Read More

Melbourne Wildlife Sanctuary needs publicity, marketing tips

Leanne Fielder of Melbourne, Australia writes: “I work for the Melbourne Wildlife Sanctuary at La Trobe University in Melbourne, Australia. For over 35 years, volunteers and a skeleton staff have transformed 71 acres of degraded  land into a rich and diverse area full of rare and unique flora and fauna that have not been seen in… Read More

Yoga DVD for mom and baby needs promotion tips

Heidi Kindberg Goss of Los Angeles, California writes: ” ‘Yoga Ma Baby Ga’ is a unique DVD. Our original picture-in-picture format provides a complete 55-minute yoga routine in the lower corner of the screen at the same time engaging images for a baby fill the rest of the screen. How can I get this across… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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