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Publicity Hound Archives

Online Marketing

Google Alerts help you find influential bloggers

Every morning, I spend about an hour finding bloggers who wrote about the topic of press releases—one of the biggest pain points for Publicity Hounds—and I post comments to their blogs.  It’s a wonderful way to let them—and their readers—know who I am. Here’s how I do it.   Several months ago, I created a Google Alert for “press… Read More

EzineArticles.com adds 8 new categories

EzineArticles.com, the granddaddy of article directory websites, has just issued a call for articles in 8 new categories: Real Estate Law Timeshares Sleep & Snoring Ergonomics Pain Management Financial Aid Psychic Paranormal   If you’re an author, speaker or expert on any of those topics, or hundreds of others, start submitting your articles.  During a teleseminar… Read More

Greeting card/stationery company needs marketing tips

Lisa Tomlinson from Oakland, California writes: “I have a greeting card, stationery and gift items company that features fine art reproductions of extraordinarily unique mixed-media collage originals created by my brother, Jon Tomlinson. I don’t have a bricks-and-mortar shop, but our office and warehouse operations are run out of a 4,000-square-foot facility. “Our products are… Read More

David Lawrence Show pitching tips

More than 4 million people listen to The David Lawrence Show and Onling Tonight radio on a regular basis. Host David Lawrence is looking for guests who are experts on technology and can talk intelligently and compellingly about topics from spam to flaming to online sex. Marketing Sherpa has an in-depth interview with David, complete… Read More

A great deal for Internet marketers

If you want to get started as an Internet marketer and don’t know where to begin, or if you’re already doing business on the Internet but you’re disappointed with the revenue you’re earning, listen up. My mentor, Tom Antion, has a fabulous offer you can’t pass up:  —60 audio recordings on Internet marketing covering 68 topics —Over 35… Read More

Publicity for dancers: Online and offline tips

If you want publicity for your dance company, dance event or anything else related to dancing, check out these great tips on how to use social media press releases and open rehearsals to generate more publicity. It’s courtesty of Doug Fox’s Great Dance Blog. Doug makes an important point: that dance coverage in traditional media like newspapers is eroding… Read More

Art marketing gets a boost with eBay

Here’s a tip for artists who are looking for another marketing channel. It’s courtesy of artist Susan Greaves, an oil painter in Redding, California. About seven years ago, Susan was on eBay and noticed that someone had bought an expensive Persian rug without even seeing it up close. She found that difficult to believe because she’d never do anything… Read More

Tech trends podcast: What’s hot in 2007

Technology journalists from top-tier media outlets will predict what’s hot and what’s not in technology for 2007 when they participate in a panel discussion that starts in a few hours in San Jose, California. “Tech Influencers Predict: What’s Hot & What’s Not” is sponsored by the Silicon Valley chapter of the Public Relations Society of America. The discussion… Read More

Free family fitness ebook needs marketing tips

Howie Jacobson of Durham, North Carolina writes:   “I teach parents how to raise healthy children in a crazy and busy world, and be a good role model. I’ve written a free 27-page guide called ‘Uncle Howie’s Fit Family Gift Guide 2007.’ It includes helpful information about the four cookbooks that can change your life,… Read More

Get 20 hours of free virtual assistance

Danielle Keister is working on a research project for her group, the Virtual Assistance Chamber of Commerce, and needs a volunteer for a case study. She’s looking for one solo business owner—either a PR professional or business or marketing consultant—who is currently doing everything themselves in their business. They must not have any administrative support, and they must be willing… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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