Online Marketing

Don’t let Craigslist’s bad publicity discourage you from posting

Every month or so, it seems, we’re hearing one more story about how somebody committed a crime with help from Craigslist. In March, a New York City prostitute was killed after meeting a client on the world’s largest classified ad bulletin board. Two weeks ago, the Milwaukee Journal Sentinel reported that a 15-year-old Wisconsin girl who ran away from home sold… Read More

When bloggers ask for free products, be generous

When a blogger asks you for a free copy of your book, ebook, CD or other product, resist the urge to say, “If you want it bad enough, buy it.” You wouldn’t say that to a journalist who called asking to review your book, or a music reviewer who called asking for your new CD to review,… Read More

How to promote tutorials on how to speak Chinese

Alex Foo of Christmas Island, Australia writes: “I resigned from a prestigous job three years ago when I discovered that I could help people start Speaking Chinese in 58 minutes with no pen, no paper. “My dream is to help 957,000 people around the world start speaking some basic Chinese before the Beijing Olympic Games… Read More

Publicity plan should target blogs and ezines

Don’t miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity. If you’re a publicist, and your PR client is adamant about getting coverage in top-tier media like USA Today, The New York Times,… Read More

Garage sale signs need online promotion ideas

Nycole Pederson of Eden Prairie, Minnesota writes: “My sister and I love to have garage sales and have always made our own fun, creative, bright signs to attract shoppers. “We had so many people asking us where we bought our signs that we realized there really was a huge need for chic, funky, sassy garage/yard sale signs.… Read More

Sploggers bring traffic, so why the complaining?

Some of you are still grumbling about finding your blog posts, articles and other material on junk websites, junk blogs and other stange-looking web pages that don’t seem to have a common theme or reason for being there. People who steal your material are called sploggers. A splog (spam blog) is a fake blog created… Read More

Health pros: Learn Internet marketing from the experts

If you’re a health professional and you want additional sources of income from the Internet, you won’t want to miss Marilee Tolen’s “Intro to Internet Marketing” teleseminar series on six consecutives Wednesdays, starting April 2. It’s tailor-made for educators, healers, spa owners, massage therapists, nutritionists, health care business owners, network marketers, and even stay-at-home moms. I’m part of… Read More

Pitching online newspapers worth your time

Many publicists pay more attention to pitching reporters at print publications like daily newspapers, and less time pitching reporters who write for the online versions. Here are four reasons why that’s a mistake: 1. Newspapers are continuing to tighten their print publications because of the high cost of newsprint. 2. Some smaller daily papers are… Read More

Marketing in a down economy? This webinar can help

The Public Relations Society of America will offer a free webinar on “What Recession? Nine Ways to Cut Through Regardless of the Economy,” hosted by Drew Neisser, CEO of Renegade. It will be at 3 p.m. Eastern Time on Friday, March 14. You will learn: • How to develop a meaningful strategy • How to market… Read More