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Online Marketing

Publisher needs to promote humorous stories of quadriplegic

Susan Carter of Bloomington, Minnesota writes: “I own a small book publishing company and recently took on a project that’s near and dear to my heart: a memoir of the life of a man who has lived as a quadriplegic for more than 40 years. “It’s particularly relevant to returning vets who have sustained spinal cord injuries and amputations,… Read More

Author needs list of book clubs, book discussion groups

Larry Richards of Raleigh, North Carolina asks: “Where can an author get accurate information about the many book clubs and book discussion groups that exist in the U.S.? “My book is titled The Blind Prophet, one of six books in my Invisible War series, and it’s a story about angels and demons. It should be… Read More

How can the blind decipher images on online registration page?

Marcus Simmons, president of the Motown Automotive Professionals, asks: “I want to broaden my presence in the digital world and need to enroll in various online courses. “Since I’m blind, I can’t write down the characters in the image on the registration page, because my screen-reader can’t decipher images. Do your Hounds have any suggestions around this problem?”

Working with a virtual assistant? Follow these 4 golden rules

If you’ve hired a virtual assistant to help with your publicity campaign, or for any other tasks you don’t like to do or don’t have the talent to do, Tough Love & Accountability, or Four Golden Rules for Working with Your Virtual Assistant is must reading. Denise Aday of Aday VA Solutions, a Dallas, TX based virtual… Read More

Create video for your chamber of commerce, local media

If you’re a member of your local chamber of commerce and the only thing you have to show for it is the receipt for your annual dues, don’t even think about dropping out. Because you’re a smart Publicity Hound, you have an opportunity right at your fingertips to be a star in the organization and… Read More

Help a designer promote a wardrobe survey for women

Merri Cvetan of Big Bend, Wisconsin writes: “As an interior designer, I’m always looking for ways to drive people to my website and business.  “I am creating a fun survey to find out the relationship between a woman’s wardrobe and the colors she decorates her home with.  I will offer a designer notebook to one or… Read More

Outsourcing helps you do more with less & saves your sanity

Most small-business owners whose businesses are on the fast track usually have one thing in common. They all outsource work they either hate to do, or work that requires a skill set or talents they don’t have.  They outsource bookkeeping, writing and editing, proofreading, graphics and artwork, search engine optimization, website design and management, and more. It lets them complete… Read More

Bad resource boxes, landing pages can confuse article readers

Just read a great article by Christopher Knight of EzineArticles.com on how incorrectly using the author resource box at the end your articles, or leading readers to bad landing pages, can shatter your credibility. For example, in one article about how to be a deejay, written in English, Chris clicked on a link in the author resource box and landed on… Read More

Newest occupational hazard: Death by blogging

I’ve been waking up every morning for a week with a stiff neck. A tendon in my left wrist still aches, despite four months of doctor’s appointments and three different prescriptions. My massage therapist says the muscles in my back are so tight that she uses every muscle in her own hands, shoulders and legs… Read More

EzineArticles.com will limit writers to four links June 1

If you’re sitting on a mountain of content that you’ve been wanting to submit to EzineArticles.com, do it before the end of the month. That’s when the site will start limiting writers to no more than four links within each article—two self-serving links and two other links. (A self-serving link is a link that you own or… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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