I cheered when I read Rosalind Gardner’s excellent article on “The Worst Mistake Internet Marketers Make.” It’s the also the worst mistake Publicity Hounds make: Failing to capture people’s email addresses at their websites. Yesterday and today, I drove home this point during the first two days of Publicity Hound University. What good is a story about… Read More
Online Marketing
Google PageRank rank: How it’s determined
Whether you’re searching for the most influential bloggers, or the best online article directories, or simply trying to make your own website more attractive to the search engines, a valuable tool you must use to put everything in perspective is the Google Toolbar which you can download for free. It’s available for both Internet Explorer and Firefox… Read More
Landing pages webinar with Mark Widawer June 14
Why are so many of you obsessed with getting publicity, thinking it will make you rich and famous? But when you get it, you have no way of pulling traffic into your sales cycle? I see that problem repeatedly among people who want publicity. I hear them bragging about a major media hit they got for… Read More
Internet marketers, know the hot topics
Think you know Internet marketing? Tom Antion, who taught me how to move my entire business online, will list all the hot topics that the savviest Internet marketers need to know about during a free call at 9 PM Eastern Time tonight, Tuesday, June 5. It’s a preview call for his one-day Butt-Camp, the goofy name for the very… Read More
Author needs help writing a sales letter
Patricia Dischler of Prairie du Sac, Wisconsin writes: “I am the author of ‘Because I Loved You: A Birthmother’s View of Open Adoption’ (Goblin Fern Press, 2006). This book is part memoir, part guidance/advice. I share the story of placing my son for adoption in 1985. “I have been focusing on marketing directly to adoption… Read More
Costco Connection covers books, authors
Thanks to book marketing guru John Kremer for reminding authors that Costco Connection, the monthly magazine published by the giant warehouse club exclusively for its members, can be a great publicity vehicle for authors. In the current issue of John’s ezine, he lists contact information for about a dozen editors at the magazine, most of… Read More
Cross-promote your blog and ezine
One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine is failing to cross-promote from one to the other. For example, in this blog, there’s a sign-up box for my ezine, “The Publicity Hound’s Tips of the Week,” just below my photo over on the right side. Many of you… Read More
Capture email addresses with Hover Ad Creator
After I posted last week’s item about the power of capturing visitors’ email addresses at websites, several Publicity Hounds wrote, asking how they can create the box like the one I have that bounces down from the top of the screen at my website. It’s special HTML coding, and it’s called the Hover Ad Creator. I bought it… Read More
Capture email addresses before a publicity campaign
One of the biggest errors Publicity Hounds make when launching a publicity campaign is not creating a system for capturing people’s email addresses at their websites. How do I know? Because when somebody scores a big publicity hit, they often see a big spike in website traffic. Then the traffic starts to slow, and I receive an… Read More
Article writing: How to shave minutes off this task
Chris Knight of EzineArticles.com has a great strategy for shaving time off the task of writing an article and distributing it to an online article directory like his. It’s called The Stopwatch Strategy. Chris explains: “Get yourself an inexpensive stopwatch or desk clock. Become aware of your article writing baseline by simply timing how long… Read More