Have you ever picked up the local newspaper and read a glowing story about one of your competitors? And told yourself that the reporter could just as well have written the story about you? Lots of Publicity Hounds have. They throw away their newspapers, and then stomp off grumbling and groaning that their day has… Read More
Online Marketing
GoodSearch.com raises money for charities, schools
If you’re a charity or a school, or there’s a particular charity or school you support, this tip is for you. Use the GoodSearch search engine whenever you’re looking for information online. After a charity or school adds its name to the website, GoodSearch will pay the group one cent every time someone designates it as the recipient and… Read More
EzineArticles.com adds 27 niche categories
EzineArticles.com, the granddaddy articles directory, has added 27 niche categories for your articles. The niches are within these more general categories: Arts & Entertainment Business Computers and Technology Finance Health and Fitness Home Improvement Home and Family Internet and Business Onine Legal Real Estate Recreation and Sports Relationships Self-improvement Shopping and Product Reviews Travel and Leisure… Read More
Donate a prize for publicity at ProBlogger
There’s a clever promotion that’s tied to a contest at ProBlogger, one of the top blogging sites dedicated to showing bloggers how to add income streams to their blogs. The blog is celebrating its third anniversary, and Darren Rowse is asking readers to donate significant prizes—everything from cash to iPods—and generate some great publicity. Call me nuts,… Read More
Tuscany Visioning Retreat needs promotion ideas
Kathy McCabe of Washington, D.C. writes: “My business partner, success coach Margarita Rozenfeld, are co-sponsoring The Tuscany Visioning Retreat. “It’s a week of personal reflection, goal-setting sessions and cultural encounters at a private villa. We envision the target audience as men and women, 30s to 50s—people ready to refocus their lives, maybe change jobs, start… Read More
Website traffic eluding you? Free White Paper has tips
Frustrated because your website isn’t pulling the traffic you expect? I’ll bet part of your problem isn’t just a lack of traffic, but that you aren’t converting existing traffic into paying customers. Denise Wakeman and Patsi Krakoff, aka The Blog Squad, have a free 12-page white paper called “The Great Internet Challenge–How to get your… Read More
Attract more clients with these 6 strategies
During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you’ll get. Also, start posting comments at blogs written for the same target… Read More
Online games, quizzes great for website promotion
If you’re trying to attract traffic to your website, a simple link in your online press release often isn’t good enough. You have to give people a good reason to visit. Thanks to the Wylie’s Writing Tips ezine for tipping us off to the cool quizzes and games in the Gotham Gazette, a website with daily content offered each weekday by… Read More
Commenting at blogs can help journalists find you
When personal assistant Christie Gaderson of Priorities Concierge in Austin, Texas read my tip about how to set up a Google Alert to learn which bloggers are writing about her topic, she did as a I instructed. She set up an alert for “personal assistant” and immediately started receiving daily email reminders from Google about which articles… Read More
Bad landing pages include four fatal flaws
During a typical email marketing campaign, about half the visitors to a website’s landing page bail out after spending only 8 seconds on the page. Why? A crappy landing page that fails to get readers’ attention and keep them reading. Instead of intriguing them, it causes confusion and forces the visitor to leave. It’s either… Read More