Don’t miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity. If you’re a publicist, and your PR client is adamant about getting coverage in top-tier media like USA Today, The New York Times,… Read More
Online Marketing
Garage sale signs need online promotion ideas
Nycole Pederson of Eden Prairie, Minnesota writes: “My sister and I love to have garage sales and have always made our own fun, creative, bright signs to attract shoppers. “We had so many people asking us where we bought our signs that we realized there really was a huge need for chic, funky, sassy garage/yard sale signs.… Read More
Sploggers bring traffic, so why the complaining?
Some of you are still grumbling about finding your blog posts, articles and other material on junk websites, junk blogs and other stange-looking web pages that don’t seem to have a common theme or reason for being there. People who steal your material are called sploggers. A splog (spam blog) is a fake blog created… Read More
Health pros: Learn Internet marketing from the experts
If you’re a health professional and you want additional sources of income from the Internet, you won’t want to miss Marilee Tolen’s “Intro to Internet Marketing” teleseminar series on six consecutives Wednesdays, starting April 2. It’s tailor-made for educators, healers, spa owners, massage therapists, nutritionists, health care business owners, network marketers, and even stay-at-home moms. I’m part of… Read More
Pitching online newspapers worth your time
Many publicists pay more attention to pitching reporters at print publications like daily newspapers, and less time pitching reporters who write for the online versions. Here are four reasons why that’s a mistake: 1. Newspapers are continuing to tighten their print publications because of the high cost of newsprint. 2. Some smaller daily papers are… Read More
Marketing in a down economy? This webinar can help
The Public Relations Society of America will offer a free webinar on “What Recession? Nine Ways to Cut Through Regardless of the Economy,” hosted by Drew Neisser, CEO of Renegade. It will be at 3 p.m. Eastern Time on Friday, March 14. You will learn: • How to develop a meaningful strategy • How to market… Read More
Zvents.com sends your calendar listings to local, national media
Update: Zvents is closing its doors on Oct. 31, 2014. Here’s another local events calendar listing service to add to your list. Zvents.com sends your event listings to more than 200 media outlets, for free. They include the San Jose Mercury News, The Denver Post, LA.com and newspapers in the North Jersey Media Group. Read the full list of media partners. News about a… Read More
PR Web: Disband your Press Release Police
I’ve been a huge proponent of PRWeb, the press release distribution service, because of its great customer service and the rave reviews from publicists whose press releases get fabulous pick-up. But I don’t like what I’m hearing about the company’s Press Release Police who are hassling writers like BL Ochman, one of my favorite press release writers of all time, and award-winning publicist… Read More
Why I hate Amazon, B&N best-seller campaigns
My blood boils when I see authors wasting time on Amazon.com and Barnes & Noble best-seller promotions in which they rally their friends and their friends’ friends to buy their book on the same day so it jumps to the top of the list. Unless you’re already a big-name author, these campaigns rarely bring lasting results. Besides, so many… Read More
‘Pink products’ media event helps you meet journalists
Do you have a “pink product” that supports breast cancer research and that you’d like journalists to see in time for their October 2008 coverage of Breast Cancer Awareness Month? The first “Think Pink Media Event” will be held from 11:30 a.m. to 2:30 p.m. Tuesday, April 29, at the New York Marriott Marquis Times… Read More