Cynthia Barnes of Fort Wayne, Ind., writes: “After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org. “The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I face are getting the word out to enough doctors… Read More
Online Marketing
PR pros, how do you calculate the value of online publicity?
Cynthia Flash of Bellevue, Wash. writes this question in the Help This Hound section of the July 14, 2009 issue of “Craigslist: A Valuable Publicity Tool.”: “I’m looking for a way to put a dollar value on web hits I get for my PR clients. “For example, if a client is mentioned in a blog, is that worth… Read More
See a 60 percent sales boost with no new customers
Since joining StomperNet, the world’s largest membership site for Internet marketers, one of the most important things I’ve learned is to stop spending so much time chasing after new customers. That might seem counter-intuitive. But it’s true for me and it’s true for you, too. Many of us already have a group of loyal, responsive… Read More
How can author market her book to interior design students?
Jeanette Simpson of Lakewood Ranch, Fla., writes: “I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)” “It’s written specifically to help interior design interns transition from college to career. “Aside from social networking, contacting university design departments and all vendors,… Read More
Squidoo to limit number of outbound links to the same domain
Starting July 20, Squidoo lenses will be limited to no more than nine outbound links to the same domain. What does this have to do with publicity? Plenty. Squidoo, a content-sharing site, is a great place to promote your expertise. Google views it as an authoritative site and gives it a page rank of 7/10. You… Read More
How should authors market a book on soft-sell marketing?
Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: “Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller at Amazon, promotes selling… Read More
Roommate-meeting events need to target 25-to-35 age group
Dave Kadavy of Chicago, Ill. writes: “I run a roommate-meeting event called Flatmate Meetup. It’s kind of like speed-dating, but for roommates. I started it in San Francisco and expanded it to Chicago. We now have almost 1,400 members between the two cities. “We currently promote the event by posting on Craigslist where people look… Read More
SEO tip will encourage journalists, customers to call
If a journalist uses the search engines to search for a source with your expertise, Google may return to her a long list of possibilities on the left side of the screen. There’s a clever trick you can use to prod that journalist into picking up the phone and calling you—even if she’s on deadline… Read More
Human/pet psychic wants ideas for marketing her business
Terri Jay of Washoe Valley, Nev. writes: “I am a psychic messenger for humans and pets. My main focus right now is to generate private reading clients and also to get the word out about what I do. “I am able to communicate with people who have Alzheimer’s, dementia, autism, or those in a coma.… Read More
Social media tips for building an email list and selling products
Gone are the days when we must bow at the altar of traditional media, genuflect, and then pray that they cover us. David Mathison, who worked in the traditional media in the 1990s as vice president of syndication for Reuters, the world’s largest internatonal news and television agency, calls what has happened during the last decade a “media renaissance.”… Read More