If you’re a member of your local chamber of commerce and the only thing you have to show for it is the receipt for your annual dues, don’t even think about dropping out. Because you’re a smart Publicity Hound, you have an opportunity right at your fingertips to be a star in the organization and… Read More
Online Marketing
Help a designer promote a wardrobe survey for women
Merri Cvetan of Big Bend, Wisconsin writes: “As an interior designer, I’m always looking for ways to drive people to my website and business. “I am creating a fun survey to find out the relationship between a woman’s wardrobe and the colors she decorates her home with. I will offer a designer notebook to one or… Read More
Outsourcing helps you do more with less & saves your sanity
Most small-business owners whose businesses are on the fast track usually have one thing in common. They all outsource work they either hate to do, or work that requires a skill set or talents they don’t have. They outsource bookkeeping, writing and editing, proofreading, graphics and artwork, search engine optimization, website design and management, and more. It lets them complete… Read More
Bad resource boxes, landing pages can confuse article readers
Just read a great article by Christopher Knight of EzineArticles.com on how incorrectly using the author resource box at the end your articles, or leading readers to bad landing pages, can shatter your credibility. For example, in one article about how to be a deejay, written in English, Chris clicked on a link in the author resource box and landed on… Read More
Newest occupational hazard: Death by blogging
I’ve been waking up every morning for a week with a stiff neck. A tendon in my left wrist still aches, despite four months of doctor’s appointments and three different prescriptions. My massage therapist says the muscles in my back are so tight that she uses every muscle in her own hands, shoulders and legs… Read More
EzineArticles.com will limit writers to four links June 1
If you’re sitting on a mountain of content that you’ve been wanting to submit to EzineArticles.com, do it before the end of the month. That’s when the site will start limiting writers to no more than four links within each article—two self-serving links and two other links. (A self-serving link is a link that you own or… Read More
Which is more powerful: Online or offline publicity?
Which would you rather have? A guest appearance on “Oprah”? Or a post about your expertise, product or service written by the most influential blogger in your industry? Take your pick again: A story in the New York Times? Or an influential blogger writing about you with 100 other bloggers linking to that blog post? Depending… Read More
Don’t let Craigslist’s bad publicity discourage you from posting
Every month or so, it seems, we’re hearing one more story about how somebody committed a crime with help from Craigslist. In March, a New York City prostitute was killed after meeting a client on the world’s largest classified ad bulletin board. Two weeks ago, the Milwaukee Journal Sentinel reported that a 15-year-old Wisconsin girl who ran away from home sold… Read More
When bloggers ask for free products, be generous
When a blogger asks you for a free copy of your book, ebook, CD or other product, resist the urge to say, “If you want it bad enough, buy it.” You wouldn’t say that to a journalist who called asking to review your book, or a music reviewer who called asking for your new CD to review,… Read More
How to promote tutorials on how to speak Chinese
Alex Foo of Christmas Island, Australia writes: “I resigned from a prestigous job three years ago when I discovered that I could help people start Speaking Chinese in 58 minutes with no pen, no paper. “My dream is to help 957,000 people around the world start speaking some basic Chinese before the Beijing Olympic Games… Read More