Artists frequently make the mistake of failing to capture email addresses at their websites because they can’t think of anything to offer in return. That’s why I was gratified that on today’s preview call for the smARTist Telesummit 2010, the annual virtual extravaganza on how artists can market their work, artist Melanie Banayat asked: “What’s the best… Read More
Online Marketing
Web designer needs marketing ideas—tips, anyone?
Alissa Rothstein of Alissa Rothstein Design Studio in Woodbridge, NJ, writes: “I am a graphic/web designer, and I’m stuck when it comes to marketing. “I’ve tried email blasts to different industries, postcard mailings, and am a member of the Chamber of Commerce which, incidentally, had promised but never provided any leads. “I am not really targeting… Read More
Creator of the ‘Screaming Pillow’ needs marketing help
Gabrielle Yetter of Marblehead, MA, writes: “I recently launched my new company and produce The Screaming Pillow which is a pillow you scream into when you need to let off steam. “It came about after my sister and her baby were killed in a car crash many years ago and my mother was counseled by a bereavement… Read More
How to identify your social media target audience
By Joan Stewart Don’t jump head-first into social media without first identifying your target audience. If you miss this critical step, you could end up wasting a lot of time and energy by reaching out to people who aren’t interested in what you have to say. The My Creative Team blog suggests you ask several questions that can… Read More
Learn how to teach, sell & create products with teleseminars
If you’re not using teleseminars in your business, you’re missing a fabulous opportunity to amass a loyal following of people who want to hear what you have to say. With a lousy economy that leaves people reluctant to pay for hotels and airfare, teleseminars are an easy, inexpensive alternative to live events. They’re also a handy… Read More
Florist needs ideas, events to promote shop online and offline
Cheryl Muskus of Oak Creek, WI, writes: “I’m the owner of The CarmelRose, a floral shop, and I’m looking for ways to generate publicity in a very competitive market. “Even though our industry is hurt to a large extent when obituaries state ‘in lieu of flowers, the family suggests donations to…,” we’re trying to form relationships with… Read More
Avoid press release buzzwords—use press release keywords
The next time you write a press release, don’t let youself lapse into gobbledygook. They’re annoying, overused words most people wouldn’t use when they talk, but they don’t hesitate to use them when they write because buzzwords make their releases sound “important.” I’ve written before about aggravating words in press releases. In this week’s Daily Dog newsletter published by Bulldog Reporter, Ken Makovsky comments on the… Read More
Number 1 press release mistake: A lack of keywords
Most people who email me with questions about how to write press releases ask the least important questions: How many words should my release be? What’s the best free press release distribution service? Can you take a look at my release and tell me if it has the right “tone”? Should my name and… Read More
StomperNet taking new members: Here’s what you’ll get
If you sell anything online, from dog sweaters to corporate training programs, StomperNet is the single best resource for Internet training. I’ve been a member for two years, and there’s no way I could possibly do what I’m doing today without this group. One of the biggest complaints from my own followers, however, is that Stompernet’s $800-a-month fee is too far… Read More
How can grass-fed beef ranch connect with target market?
Jeff Clear writes of Monument, Colo., writes: “I do the Internet marketing for Lasater Grasslands Beef, a grass-fed beef ranch in Colorado. “Our target audience consists of environmentally conscious people, moms who want to feed their families healthy beef, and people who have spent money on vitamins because they have already proven they will spend money on health. “Our beef is… Read More