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The Publicity Hound® Archives

Online Marketing

Online visibility: 13 ways to build a following

This month’s guest blog post was written byJames Nissen. Last week, I shared James’ pitch and wrote about How a guest blogger pitched me and made me say ‘yes’ *     *     *       By James Nissen      “It does not matter how slowly you go as long as you do not stop.” — Confucius     One of… Read More

Consultant needs help launching new product for biz leaders

Anne Graham of Vancover, British Columbia writes: “I’ve developed a great toolkit for business leaders with 33 specific techniques they can use to lead their firms out of the recession.  It’s called “Recession Proof and Recovery Ready: The 91 Day Business Tune-up Toolkit.”  It’s a 314-page physical product, stuffed full of every instruction, checklist, etc.… Read More

‘The Publicity Hound’s Tips of the Week’ now accepts ads

I’ve been publishing a free weekly newsletter for almost 10 years, and accepting paid ads never appealed to me. I hated reading them in text-based newsletters but never minded them at all in HTML newsletters where they aren’t obtrusive. Since I’ve always published in text-only, I never gave ads a second thought. But when I… Read More

Nonprofit needs ideas for marketing training programs

Deborah Avens of Temple Hills, MD writes: Virtuous Enterprises, Inc. is a nonprofit devoted to transforming lives of underserved women and girls in the Washington, D.C. area through training and development. Our programs include training in computer science, engineering and computer information systems; a 16-week program for women who want to become entrepreneurs; and a… Read More

Prepare for the mobile gold rush with your new mobile site

In the last several issues of my newsletter, I’ve been writing about the gold rush that’s about to occur in the world of mobile marketing. Imagine you’re in San Francisco in 1848, but you’re the only one with a gold-sifting pan.  That’s what mobile marketing is like right now. It IS a little like the… Read More

What’s the best way to promote an online parenting class?

Kathy Slattengren of Kenmore,  WA writes: “I have an online parenting class. It’s $99 for three months of instruction, and parents can take the course at their own pace. You can learn more about it here. “For $139, students take the same course, starting April 19,  and get email reminders and a weekly conference call… Read More

Help Texas border town promote itself despite violence nearby

Nancy S. Millar, director of the convention and visitors bureau in McAllen, Texas, writes: “I have a doozy. Our great little city in the southernmost part of Texas is on the border with Mexico, which is having terrible problems now with violence, though we’re fine on this side of the border. But that’s not what… Read More

Help a PR expert promote her social media services

Jennifer Melnick Carota, aka The Gift Therapist,  of Pittsburgh, Pa., writes: “I have recently launched a new business, Virtual PR 101, that specializes in affordable social media marketing strategy,  promotion, and coaching for small businesses and nonprofits.           “Services are provided a la carte, and range from basic blog set-up to the full development and… Read More

Ideas needed on how to promote an expert on mold

Susan Murphy of Pleasant Ridge, MI writes: I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation. Connie Morbach, M.S. CHMM CIE, is a respected national authority in indoor air quality (IAQ) who has performed over 10,000 residential/commercial air tests and… Read More

How to promote a speaker on anti-Semitism?

Judith Bron of Spring Valley, N.Y. writes: ” It is no secret that anti-Semitism is at its highest pinnacle since the end of World War II. “Jews are the longest surviving civilization on the face of the earth. I’d like to get onto the paid speaking circuit and speak about this topic: “In spite of… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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