Search engine optimization experts don’t like the keyword density checkers that help you determine if you’re using keywords often enough in your press releases. Keywords should appear naturally, they say, and if you’ve written the release correctly—without stuffing keywords into the copy arbitrarily—the search engines will find it and reward you. They’re right, of course. But I… Read More
Online Marketing
Let’s meet at Stompernet event March 5-8 in Atlanta
If you’re a member of Stompernet, the world’s largest membership site for Internet marketers, and you’re attending the Stompernet LIVE 7 event March 5-8 in Atlanta—or if you’re attending as a member’s guest—let me know. I’d love to meet you, say hi and maybe even buy you coffee. I’ve cut back drastically on travel because I hate… Read More
Trainer needs to promote ‘white guys’ diversity program
Pegine Echevarria of Jacksonville, Fla. writes: I am launching a licensed training program called “White Guys Are Diverse Too!” I want to capture the interest of corporate and government chief diversity offers, chief learning officers and senior leadership of large corporations who can purchase this program to spread the word to their employees. The topic… Read More
Sell how-to reports without a website, shopping cart or hassles
Internet marketers are hawking thousands of products that promise to help you promote yourself and get rich quick—AFTER you pay, in some cases, several thousand dollars for the how-to information. I just discovered one of those how-to products that’s perfect for Publicity Hounds, but at a paltry $10. It just might be the best money… Read More
Offering testimonials can pay publicity dividends for years
Testimonials are one of the least-used yet most powerful publicity tools. I was reminded of that just now while reviewing the Third Edition of Marcia Yudkin’s excellent book “6 Steps to Free Publicity,” one of my favorite publicity books of all time. She mentioned me twice in the book, first on Pages 77-78 where I… Read More
Writers association also for speakers, experts, entrepreneurs
It’s called the International Association of Writers. But don’t let that name fool you. The new association created by Fern Reiss, the “Expertizing” expert, offers the kinds of services that are also perfect for speakers, experts and business owners. For example, membership includes information and support in the areas of literary agents and publishing contracts,… Read More
Top 75 PR blogs: Is your favorite on this list?
Matthew Watson, who blogs about technology PR, has compiled a list of the Top 75 PR blogs. Check the list and see if he included all your favorites. (This blog is Number 30, thank you.) He produced the list by plucking out blogs with the words publicity, PR and public relations from those on the AdAge Power 150. That means… Read More
Ideas needed to promote website for do-it-yourself divorces
Jackie Stanley of Greensboro, N.C. writes: “I’m an attorney and recently launched a website which offers offers online courses that teach people how to handle their own simple divorce cases in North Carolina. “It teaches people who want to save time, money and hassle how to handle their own simple divorce actions. There are lots… Read More
Can journalists and consumers find you on Google?
If journalists and consumers are using Google to find someone with your expertise, and you’re not on the first page of the search results, they may call one of your competitors who ARE in one of the top three positions on the most popular search engine. Like Adam Armbruster who is #1 on Google for “TV advertising… Read More
Writers, follow these 9 photography tips to sell your photos
If you sell freelance articles to newspapers or magazines and you’d like to make a little extra money selling accompanying photos, but you’re a lousy photographer, this is your lucky day. I just got off the phone with Linda Martin, production coordinator for Shotgun Sports Magazine, who told me that she had a frustrating day… Read More