“How can I contact Charlize Therone and ask her to endorse my new book on transgender children? I read that she announced that her daughter, 7, is transgender. “ “Our non-profit wants to ask Green Bay Packers quarterback Aaron Rodgers to donate a signed jersey for our silent auction. Who do we call?” “I want… Read More
Online Marketing
3 Ways to Get Your Products into Celebrities’ Hands
By Billy Bones There’s no question that an endorsement from a celebrity or influencer, whether it’s paid or not, can be a huge boost for your brand. Celebrities are at the top rung of the “4 Levels of Influencers.” A celebrity who’s photographed using your product, or a social media post from an influencer singing… Read More
Use music to cut through the publicity noise
This guest post was written by Asbjoern Andersen, a Danish composer who, in addition to his music supervision, composes music for commercials, television and feature films. He also composes music for authors, speakers, experts and corporate clients who want to use their own distinctive music as part of their brand to differentiate themselves in the… Read More
How clever Dan Poynter promotes his multimedia ebook
It was the subject line of Dan Poynter’s email that caught my attention. When I clicked on it, there he was, smiling, in the cockpit of a plane. I couldn’t help but look out the front window and imagine that I was sitting there next to him and that we were ready to take off. … Read More
Let Mari Smith help get your business on track for 2013
Most people know Mari Smith as the Queen of Facebook. Fast Company magazine calls her “The Pied Piper of Social Media.” But her depth of knowledge goes far beyond just those topics. She’s a top-notch business woman who knows that the biggest problem business owners face isn’t their competitors breathing down their necks. It’s time.… Read More
Job search expert needs tips to promote job openings
Susan Joyce of Marlborough, Mass., writes: I am a job search expert trying to pull traffic to my blog at Job-Hunt.org and help people connect with jobs in this tough economy. Every Monday is Job Search Madness Day on Job-Hunt.org. Top employers with a large number of open jobs are profiled each Monday, and then… Read More
Dog Tweets: 8 must-have items in your online press room
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 8 must-have items in your online press room. http://t.co/i2Naxxye 4 Social Media Goals Every Business Should Measure [I love #3]. http://ow.ly/dNir0 How To Get Amazon’s Top Customer Reviewers To Review Your Book. http://ow.ly/dNmyd Authors: Creative… Read More
Build your expertise, meet CEOs on Quora.com
Smart PR people and publicists encourage their clients to answer questions in their area of expertise at Quora.com, the social media site where you can ask and answer questions on any topic. On my profile page, I’ve answered 43 questions so far and asked two. And in almost every case, I’ve picked up tips… Read More
Dog Tweets–6 ways your online press releases can help with your LinkedIn marketing efforts
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Before You Pitch to Media: A Checklist. http://ow.ly/cAO0U LinkedIn is crawling with reporters. Here’s how to connect. http://ow.ly/cCHtA How to block annoying telemarketing calls on your iPhone & Android. http://ow.ly/cCJKn 27 story ideas for… Read More
Secret publicity sauce on Amazon: Author Central profile
This week’s guest post was written by Phyllis Zimbler Miller, co-founder of the online marketing company Miller MosaicLLC.com. She is the author of fiction and nonfiction books, including the new ebook, “Top Tips for How to Market Your Book on Amazon and Facebook.” She blogs about book publishing and marketing at PhyllisZimblerMiller.com. * … Read More