Online Marketing

13 Ways to Use the 2019 ‘Black Book’ to Contact Celebrities

“How can I contact Charlize Therone and ask her to endorse my new book on transgender children? I read that she announced that her daughter, 7, is transgender. “ “Our non-profit wants to ask Green Bay Packers quarterback Aaron Rodgers to donate a signed jersey for our silent auction. Who do we call?” “I want… Read More

3 Ways to Get Your Products into Celebrities’ Hands

By Billy Bones There’s no question that an endorsement from a celebrity or influencer, whether it’s paid or not, can be a huge boost for your brand. Celebrities are at the top rung of the “4 Levels of Influencers.” A celebrity who’s photographed using your product, or a social media post from an influencer singing… Read More

How to Get More Webinar Attendees, Replays & Sales

You work your butt off creating a product or a training program your audience needs. You’re ready to share tons of content in a free webinar and sell the product at the end. Three hundred people have registered! But when it’s showtime, you barely have 70 people on the call. I know the feeling. Tom… Read More

Beware of Listopia, Indie Writers Support #AuthorScams

A book promotion scam that dates back to 2011 and promises authors massive exposure for their books has resurfaced. And the person behind it is offering a new service regarding Listopia, the Goodreads feature that lets users create lists of books that anyone can vote on or add to, for free. A misleading email from “Writers… Read More

Authors: Free Training on Email List-building Feb. 25

WHAT: A free webinar for authors on “How to Use Email to Attract Fans, Create SuperFans & Sell More Books.” WHEN: 4 to 5:30 p.m. Eastern/1 to 2:30 Pacific, on Thursday, Feb. 25. WHERE: In the comfort of your home or office. If you can’t be in front of a computer, you can call in… Read More

Dog Tweets–Prevention Magazine Drops Print Ads, Hikes Single-Copy Cost

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Media Prevention Magazine Drops Print Ads, Hikes Single-Copy Cost | Media – AdAge ow.ly/XP2xJ Marissa Mayer Cuts 15% of #YahooJobs, Saves Her Own (for Now) | via @PRNewser ow.ly/XX6Zp Social Media and… Read More

Dog Tweets–3-Step Guide to Celebratory #EmailMarketing

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 3-Step Guide to Celebratory #EmailMarketing – via @WebsiteMagazine ow.ly/XvCR0 Check out @mybookshepherd #pitchingtemplate and other #pitchingtips ow.ly/Xywjg RT @PRNews: Being a professional communicator is more about listening than communicating #TopWomenPR How “House… Read More

7 Easy Ways to Make Your Author Book Page Pop

By Elaine Fogel Every author needs a book page – a place for the title to call home. Yet, for many first-time authors and self-publishers, where do you start? As a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, Beyond Your Logo: 7 Brand… Read More