By Barbara Florio GrahamGuest Contributor In the 1970s, I self-syndicated personal essays to newspapers across Canada. In those days, papers purchased only “one-time rights” for their circulation areas, so I was published frequently in six to 10 different papers. Some of these were travel pieces, but most were humorous accounts, and one became my best-seller… Read More
Content Creation
Dog Tweets–The Importance of an Author Marketing Plan
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. The Importance of an Author Marketing Plan – Marketing Tips For Authors A marketing plan for your book can be the difference between your book finding thousands of readers versus no one… Read More
How a sink of dirty dishwater sparks my creativity
When I can’t think of a clever idea for an article that’s due tomorrow, and my brain is stuck in neutral, I leave the office in my home and head for the kitchen. I squirt Palmolive into the sink and fill it with hot water. Then I reach for my scrub brush and start working.… Read More
Dog Tweets of the Week– #AmazonCart – Add items to your Cart without leaving Twitter
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. #AmazonCart – Add items to your Cart without leaving Twitter. #AmazonCart is easy to use – when you discover a tweet with an Amazon.com product link, simply reply to that tweet with “#AmazonCart”,… Read More
Why your author media kit needs four bios–free training Sept. 25
You send an email pitch to a freelance writer who writes about the same topic as your new book. He tells you he’s interested and asks you to send the PDF version along with your digital Media Kit. You’re elated and can hardly wait to read the article. But he’s working from home, where his… Read More
Renaming your business? Why it must pass the ‘telephone test’
By Marcia Yudkin In 1994, a young investment banker named Jeff Bezos incorporated a company called Cadabra (after “Abracadabra”) to sell books online. He had second thoughts about the name, however, after talking to his lawyer on the phone one day. “Cadaver?” repeated the lawyer in astonishment. Bezos changed the name of his ecommerce company… Read More
How to find the perfect target market for your book–Free training tonight
One of the big mistakes authors make dooms their books to failure even before they’re finished writing. They have no clear picture of the target market. They spend months writing, more time editing, rewriting and proofing, and they call me when they’re ready to launch their a publicity campaign. The first question I ask is, “Who’s… Read More
Book Launch Tip: Gather Blurbs, endorsements long before launch — Free call July 30
In marketing-speak, it’s called social proof. Translated, it means, “Buy this product. Right now. Or you’ll be sorry.” For authors, social proof includes book blurbs, endorsements and testimonials, three important types of marketing copy. You find them on the inside flap of a book you’re thinking of buying at a bookstore. You also find… Read More
Snappy Sassy Salty: A treat for the writer or author in your life
Every time I’ve spoken at one of book shepherd Judith Briles’ events for authors, I return home with one of her pithy phrases ringing in my ears. On our Publishing at Sea cruise to the Caribbean last year, she said this about authors who want to do their own editing and design their own… Read More
What to expect from a literary agent — free call tomorrow
Authors who are thinking they might need a literary agent can hear many of their questions answered during a free call tomorrow, July 24, 2014. Edward Vilga, author of the best-selling novel Downward Dog, will interview his literary agent, Beth Vesl, senior vice president at the Irene Goodman Agency, at 3 p.m. Eastern Time. The… Read More