If you’re at a loss for something to blog about, check out blogger Patsi Krakoff’s list of 17 sources of inspiration. Patsi and Denise Wakeman, aka The Blog Squad, joined me several weeks ago to host a teleseminar called “How to Pitch the Best Bloggers and Create a Publicity Explosion.” We explained not only how to pitch bloggers with… Read More
Content Creation
Church marketing blog worth a visit
One of the last words I’d expect to see in the title of a blog about church marketing is “suck.” If you need to know anything about how to market your church, visit the Church Marketing Sucks blog anyway, and get over your squeamishness. This fun, content-rich blog is packed with everything you need to know about… Read More
Author reads to kids on YouTube
Author Dora Crow wrote to tell me about a clever way she’s using YouTube to promote her book. She writes: “In order to share the story of Winky & Wonder, I’ve begun reading my children’s book on YouTube as an online ‘Children’s Storytime.’ I uploaded the prologue a few days ago, and today I uploaded the… Read More
Experts, flaunt your expertise in articles
There’s an interesting discussion under way at Chris Knight’s blog at EzineArticles.com about how far experts should go to flaunt their expertise in articles they’re writing. You’ll see my comment there. I said that I don’t hesitate to let the world know I’m an expert. In fact, the positioning statement on the homepage at my website begins: “Publicity… Read More
Blogging easier with these 11 tips
If you’re new to blogging, check out blogger Vincent Maher’s list of 11 tips. As you’ll see from the comments, you’ll never get all bloggers to agree on exactly what their purpose should be, or how they should blog. But Maher’s tips are a good start.
Think you’re an expert? You’d better be blogging
If you’re a Publicity Hound who promotes yourself as an expert, you’d better be blogging. The time is coming soon when experts who don’t blog will erode their own credibility—sort of like companies that, for whatever reason, don’t yet have a website. Blogger Michael Coté makes a convincing argument for why experts must blog. If… Read More
Information products out of date? Give ’em a new twist
My article in the October issue of Professional Speaker magazine, the trade magazine for the National Speakers Association, offers 11 ideas on how authors, speakers and experts can come up with new products simply by giving their old products a new twist. They include: Get rid of those old cassette tapes and convert them to CDs. Turn… Read More
Want to get a blogger’s attention? Blog
If you’re trying to get your product, service, cause or issue in front of influential bloggers, or even those who don’t have a big following, there’s one excellent way to get their attention. Blog. That’s the very best way to tell them: “I get it. I understand what you do. I’m passionate about a topic, just like… Read More
‘Let’s Say Thanks’ campaign by Xerox a great interactive marketing campaign
I love interactive marketing campaigns that engage people online. The “Let’s Say Thanks” campaign, created by Xerox as a way for people to send postcards of thanks to the troops overseas, is brilliant, regardless of what you think of the war in Iraq. Here’s how it works. Visit their website and choose your favorite postcard design. All the… Read More
Article directories abound: Post to sites with a Google page ranking of 4 or higher
Rik Feeney of GymnasticsTrainingTips.com asks this question about posting article online: “What experience do you have with article submission sites? Are they worth the time and effort? I recently received info from this site and it intrigued me, but then I thought to myself, “What would Joan Stewart do?” The Publicity Hound says: There are lots… Read More