If you’re on the fence about whether to register for Danny Iny’s Course Builder’s Laboratory—a triple-tested system that will make big money from your new ebook, service or online course—reserve about a half hour to listen to a Q&A interview I did with him yesterday. The cart closes at midnight tonight on this course. I’m buying… Read More
Content Creation
Before Titling Your Book, Clear Your Head of 4 Misconceptions about Book Titles
By Marcia Yudkin Whether someone is browsing for something to read online or in a bricks-and-mortar bookstore, they usually notice three things about a book: the cover design, the title and the description of the book. Clearly all three are vital marketing tools. When it comes to the book title, I have run across a… Read More
Dog Tweets–6 Tips for Managing PR Activity Time for Profitability and Efficiency
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 6 Tips for Managing PR Activity Time for Profitability and Efficiency Small PR agencies, particularly, are given to servicing their clients until the job is done. The operative words, here, are keeping… Read More
Authors: ‘Draft to Dream’ competition deadline Jan. 15
Dust off that book manuscript you’ve been massaging since forever. And no more excuses like “I don’t have the money to hire a good cover designer” or “I don’t have a clue how to find a distributor.” If God gave you the talent to write, you need to share it with the world. Join the… Read More
Dog Tweets–What Digital Marketing Might Look Like In 2015
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. What Digital Marketing Might Look Like In 20152015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For… Read More
13 ways to use your author resource box mini-bio
I collect author resource boxes, those mini-bios that usually appear at the end of articles and blog posts. And perhaps because I’m a writing coach, I love dissecting how the writers make themselves sound fascinating and worth a second look. You can find nine of my favorites in the article I wrote for The Future… Read More
Dog Tweets–Win More Pitches
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Win More PitchesIf you’re in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of… Read More
Dog Tweets–How to Get Read: 8 Ways to Take your Blog From Existence to Greatness
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. How to Get Read: 8 Ways to Take your Blog From Existence to Greatness There are lots of things that separate a great blog and great posts from the rest. What’s in… Read More
How a content strategist caught my eye with a perfect pitch
The subject line was irresistible: Hi Joan, a suggestion for you I clicked. My eye went immediately to the photo, and I knew she was friendly. She addressed me by name and said she’d get right to the point. She knew exactly what I covered in my blog because she linked to a previous post… Read More
Dog Tweets–12 ways to create a mailing list that will sell books!
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. 12 ways to create a mailing list that will sell booksThe key to a good newsletter list is simple really and the biggest piece of this is you’ve got to have something… Read More