By the time Jim Hopkins left his job as a reporter and editor for USA Today on Jan. 10, 2008, he had already built up a respectable following at the snarky blog he published about his employer, Gannett Co., anonymously. Called simply Gannett Blog, it kept employees of the largest newspaper company in the United… Read More
Content Creation
Top 10 creative writing blogs and more top tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Top 10 creative writing blogs. http://ow.ly/8gzJb Top 5 New Year’s Resolutions for improving your presence on LinkedIn. http://ow.ly/8gBr9 10-point checklist for growing your blog in 2012. http://ow.ly/8gBY9 10 reasons why you might not be… Read More
10 best Dog Tweets listed each week here
A few weeks ago, I mentioned in my newsletter the clever name that art marketing expert Alyson Stanfield uses for her weekly summary of tweets, which she tuns into a blog post: Twitter Tweekly. It took some thinking, but I came up with a name for my own weekly compilation: Dog Tweets. Every Friday, I’ll… Read More
Create Top 10, 20, 50 lists for year-end publicity
Lists are everywhere these days—on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year is the ideal time to create your own—either by yourself or with help from your friends, followers and fans. Nicole Nichols, a personal trainer and group… Read More
Blogging Cheat Sheet and more tweets
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 25 Worst Passwords of the Year for 2011. [Is one of yous on this list?] http://ow.ly/81QNc How to get a ton of new subscribers to your blog. http://ow.ly/7ZR3S Should you post press releases in social… Read More
Fast Company tips and other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @PublicityHound on Twitter. Twitter and Facebook tips for food trucks. http://ow.ly/7MOeO RT@mysurveyexpert #foodtrucks Are women in PR just grown up “mean girls”? Weigh in athttp://ow.ly/7LXGe Want a story in Fast Company? Writer says you must answer these 4 questions first: http://ow.ly/7LaI1 How to… Read More
Help me turn my apple cellar into a video studio
Do you hate recording talking-head videos as much as I do? There. I’ve said it. I hate recording talking-head videos! Here’s why. Before I can hit the “record” button, I must: Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my… Read More
N.J. biz women, PR ideas wanted for self-published book
Joyce Restaino of Newfoundland, NJ, writes: “We’re on the final push seeking contributing authors for the forthcoming book Jersey Women Mean Business: Big, Bold Business Advice from 100 New Jersey Women Business Owners—Practical Pointers, Solutions, and Strategies for Business, which will be published by Woodpecker Press, a company that helps authors self-publish. “The… Read More
Write killer headlines: 102 fill-in-the-blank formulas
The next time you’re struggling with a headline for an article, press release, blog post, a page at your website or a paid ad, whip out this handy five-page cheat sheet and steal one of the 102 headline-writing formulas. Fill in the blank, and you’ve got a killer headline. It’s courtesy of blogger Chris Garrett,… Read More
What rich authors know that poor authors don’t
Poor authors place their hopes, dreams, sweat, blood and money only into their books. If the book fails, the author fails. Rich authors use the book as a calling card to upsell readers to a wide variety of other products and services like: coaching programs, board games, wall calendars, membership programs, and more. That’s one… Read More