Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Content Creation
Writing tip: Make statistics come alive
One of the best ways to help journalists and consumers understand statistics in your press releases, articles and marketing copy is to turn a statistic into a picture they can see in their minds. I just saw a great example of this today. Greg Stromberg, CEO of Toobee International, sells a toy called “The Amazing… Read More
Publicists’ tips booklet deadline Dec. 31
If you read the item in this week’s issue of “The Publicity Hound’s Tips of the Week” about the Tips Booklet Anthology for Publicists, and you’re interested in a clever idea that will help bring in more business, you’ll want to know that the deadline has been extended to Dec. 31. If you missed the item, I… Read More
Forbes.com wants reader-generated content
Dying to get into Forbes magazine but can’t? Forbes.com is the next best thing—or maybe even better. Although prewritten contributions are rarely accepted, Forbes.com invites concise reader-generated content that’s relevant to business people. MarketingSherpa offers contact information, pitching tips and more in this article. You can access it for free until Dec. 11.
Information products: A major revenue stream
If you’ve toyed with the idea of turning your knowledge into a product other than a print book, take a look at the new book “From Entrepreneur to Infopreneur” by Stephanie Chandler, due out in December. A copy arrived in the mail today as a thank-you for contributing to Stephanie’s book. In it, I discuss my special… Read More
Wanted: Stories from entrepreneurs
One of the best ways to promote your business is to get into other people’s books, which have a long shelf life. Here’s another opportunity to do just that. Fred Hueston and Lyna Farkas of the “Growing Your Business” radio show are writing a book, and they’re looking for stories from business people, entrepreneurs and others.… Read More
Build blog traffic with these 10 tips
Now that you have a blog, how do you drive traffic to it? Colin Delany, whose e.politics blog dissects the craft of social advocacy, passes along 10 excellent tips. To really build a following, he advises blogging no less than every other day. (Stop grumbling that you don’t have enough time!) As he correctly points out, the… Read More
Free press release writing course needs promo ideas
I’m starting a big promotion campaign for my free email course called “89 Ways to Write Powerful Press Releases” and I’m looking for ideas from my Hounds so I don’t miss anything. I’m looking for: —Contact information for bloggers and ezine editors who would be interested in this course. I’ve already contacted many of them, but I want… Read More
Newsletters engage customers
Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty. I’m assuming she published an ezine, not… Read More
Celebrity endorsements for your book
If you’ve just finished writing a book, don’t think the worst part of the job is finished. If you really want the book to hit the best-seller list, generating endorsements from famous celebrities is a must–not at easy task. Take Jacqueline Marcell, for instance. When she wrote a book about her struggles caring for her father, who… Read More