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Publicity Hound Archives

Content Creation

RedEye, free Chicago tabloid, to publish on Saturday

RedEye, the free tabloid published by the Chicago Tribune, will start publishing a weekend edition, delivered for free, each Saturday. The newspaper is one of the many free tabloids that have sprung up in major cities throughout the U.S. to capture advertising and readership in the 18-to-34 age bracket, a group in which readership has been eroding.  The… Read More

Flower magazine to debut March 15

Flower, the first magazine written for flower enthusiasts and novice and professional floral designers, will hit the newsstands on March 15. The quarterly publication will feature beautiful photography and articles on topics like learning how to hand-tie a simple bouquet, pick the perfect container, or take a garden tour across the southeast. It will include an events calendar featuring lectures, flower shows,… Read More

Social media categories added at EzineArticles.com

EzineArticles.com announces that it has added three new categories to help cover the exploding Social Media trend: Internet & Online Businesses: Social-Networking Social Networking is fueled by sites such as MySpace, LinkedIN, Ryze and savvy web 2.0 netpreneurs that are helping their own web audience discover new ways to network with each other online. Internet & Online… Read More

‘Procreation Vacation’ helps writer procreate, not just write

One of the best ways to attract media attention for your product, service, cause or issue is to invite journalists to actually experience your story, not just report it. That’s what PR firm Quinn & Co. did when trying to generate publicity for its client, Starwood Hotels and resorts worldwide. The firm discovered that the locals in the… Read More

Top 150 marketing blogs in U.S.

One of the best ways to generate publicity is to create a “Top 10” list. But if you want to start a real buzz online, make the list a lot longer. For example, how about choosing the best bloggers in your area of expertise? PR/marketing blogger Todd Andrlik’s “Top 150 Marketing Blogs” list shows how to do it. I like five things… Read More

Press release, marketing buzzwords to banish forever

Blogger and former journalist David Meerman Scott, who I interviewed several months ago on “The New Rules for Press Releases,” has written about banishing gobbledygook and buzzwords from press releases. I thought of him this morning when I opened the press release from The Creative Group, a California firm that surveyed advertsing and marketing execs about the most annoying and… Read More

Blog promotion is easier with these 41 tips

No more excuses for publishing a blog that pulls about as much traffic as a deserted country road. Tony Hung, guest blogger this week at ProBlogger, presents 41 ideas on How to Market Your Blog in 2007.  (A tip of the hat to Publicity Hound Colin Delany of e.politics, the online political advocacy blog, for passing this… Read More

Music industry publicity course at UCLA

UCLA Extension is offering a one-day seminar exploring the role of public relations in pop music. “Publicity in the Music Industry: A One Day Seminar” features guest speakers from record labels and music industry journalists. The seminar is led by Cary Baker, owner of conqueroo, a Los Angeles-based music and entertainment public relations firm. It will… Read More

Turn your book into a Hollywood movie

So, you think Hollywood will go ga-ga over your book? Not so fast. Lots of authors think the same thing. And if you want to break through all that competition, you have to take the right steps.  Rick Frishman of Planned Television Arts is offering a free teleseminar from 8 to 9 p.m. Eastern Time on Wednesday, January… Read More

EzineArticles.com adds 16 sports categories

If you’re writing articles about sports, or anything else for that matter, one of the very best article directories is EzineArticles.com which just added 16 sports categories. They are: Archery Boating Bodybuilding Bowling Cheerleading Climbing Equestrian Hunting Mountain Biking Racquetball Scuba-Diving Skateboarding Snowboarding Surfing Track-and-Field Wrestling I love this article directory for several reasons. It… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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