Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 4 tips for writing an effective bio. [Slideshow] http://ow.ly/bzVk0 The industry with the worst websites. [Can you guess which one it is?] http://ow.ly/bzVXc Dumping Facebook? Here’s a step-by-step guide for keeping your friends. http://ow.ly/bwQkU… Read More
Content Creation
How to segment customers with a simple infographic
One of the biggest struggles in marketing is talking directly to every visitor who comes to your website or your Facebook page. That’s true with me because my target audience includes PR pros, small business owners who want do-it-yourself publicity tips, authors who know nothing about book publicity, and rock bands that want more… Read More
6 biggest mistakes of self-published authors
By the time most self-published authors call me, it’s far too late to help them salvage a failed book marketing campaign. Based on the many calls and emails I’ve received over the years, here are the five biggest mistakes I’ve identified in their book campaigns: 1. No Training on How to Write or… Read More
My newest—and best—infographic (You can do this too)
I’m still playing around with free infographics tools and apps in preparation for my webinar tomorrow—Thursday, May 24—on How to Easily Create Free and Inexpensive Infographics. You’d be amazed at the astonishing number of web-based tools, and reviewers, who refer to so many of these DIY graphics sites as “drop dead simple.” Not for my… Read More
Even non-geeks can create infographics—here’s mine
Now I know why PR firms and graphics artists charge a fortune for those big, detailed infographics you see everywhere, like these on Pinterest. They’re very difficult to plan, draw and execute. The one below took me about an hour and a half to create on Easel.ly, a free tool that’s still in beta. It’s… Read More
Bloggers: Don’t make visitors log in before commenting
Don’t you hate it when you visit a blog, read a post, love the topic, and even before you get to the end, you know what comment you’re going to add? Then you reach the bottom of the post and you see this: That’s what happened to me just now when I read… Read More
Rebroadcast your webinars with live Q&A, sell more
If you’re a subject matter expert who hosts live webinars, like I do, you know all the problems with webinar technology. You accidentally click the wrong button on the console and discover that for the last 10 minutes, your audience has been unable to hear you. Or you struggle to present in-depth content while… Read More
Learn how to make simple infographics for PR or for fun
I’ve been researching a variety of free and inexpensive programs and apps that allow you make infographics you can use in a PR campaign, at your website, in marketing materials, to share on the social media sites, or just for fun. You can learn them during the webinar on How to Easily Create Free or Inexpensive… Read More
Create your own infographics at Visual.ly
Are you as fascinated with infographics as I am? They’re everywhere these days, and you can’t spend much time on Twitter, or surfing the web, without stumbling across one. Create your own at Visual.ly, a start-up that allows anyone to quickly and easily create professional quality designs with their own data. When you’re ready to… Read More
How to write and market your book simultaneously
Mistake #1 Made by Many Authors: They wait until their books are written to figure out the target market. Mistake #2: They give no thought whatsoever to marketing the book until it’s printed. How do I know? Because over the years, several hundreds authors have called me for help when they can’t sell their books.… Read More