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Publicity Hound Archives

Content Creation

USA Today reporters list also offers their articles

Thanks to Fox News reporter Jeff Crilley, for reminding us in his free ezine that Publicity Hounds can find a handy list of all USA Today reporters, along with articles they’ve written. This is a huge time-saver because once you know which reporter you should be pitching, you don’t have to search for articles they’ve written. Once advantage… Read More

PR copywriters: SEO is a great career opportunity

One of the best ways that press release writers and PR people can move ahead, and make more money, is by learning how to write releases not only for humans, but for the search engine spiders.  Here’s what Greg Jarboe of SEO-PR, an expert at doing just that, says in this article: “Learning how to use top… Read More

Writing press releases: 9 out of 10 miss this critical element

One of the most valuable elements of a press release—a link that lets the reader click through to a website—is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to believe. But based on the press releases that people email to me, I… Read More

Food writers: 10 tips to make your job easier

Food writing isn’t the glamour job everybody thinks it is. That’s why I love the practical tips from food writer Melissa Bradley Diskin on how food writers, restaurant reviewers, bloggers and hospitality reporters who write about food can make their jobs easier.  If you’re dying to write about food, either as a freelance food writer or a staff… Read More

Pros-and-cons article template

A great way to promote your expertise is to write product reviews and submit them to online article directories, and to offline publications. Christopher Knight of EzineArticles.com offers a template for a simple “pros and cons” article. The review simply lists the pros and cons of a product.  Lots of people write the popular “how to”… Read More

Product promotion: How to use online video

If you’re working on a new product and you’ll need ideas on how to promote it, tune in to a free webinar at 1 PM Eastern Time tomorrow, sponsored by Bulldog Reporter and The NewsMarket, the media’s online source for free video. It’s called “Mastering Online Video to Launch New Products: How PR Can Create Compelling… Read More

Writer’s guidelines for publications that will pay you

If you’ve been writing lots of free articles and posting them at places like online article directory sites to promote your expertise, good for you. But sometimes, you want to write for a publication that’s willing to pay you. Or you might want to create an additional revenue stream as a freelance writer, like I do. … Read More

Video-sharing websites go beyond YouTube

YouTube isn’t the only video-sharing website. Check out these 10 others, courtesy of Sree Sreenivasan, at left, technology reporter for WNBC.com and WNBC-TV in New York City. He also teaches journalism at Columbia University. Using video in your press releases is a very effective way to promote your business, or your product, service, cause or issue. It’s… Read More

Photo tips to make your product look its best

If you need a photo of something you’re selling on eBay, or a product photo for your media kit or website, and you don’t have a bucket of money to spend on a professional photographer, check out this great list of photo tips courtesy of AuctionBytes.com. They explain how to buy inexpensive lights and other gadgets that will help you… Read More

Capture email addresses, publicity with these 55 freebies

Are you letting visitors come to your website, look around, then leave without asking them for their email addresses? If so, shame on you. That’s no different than a stopkeeper letting customers walk into the store without asking, “Is there something I help you find?” Some of those visitors, by the way, might be journalists doing research… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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