By Roshanda PrattGuest Blogger If you’re looking for a strategic tool for your business, organization or book, consider live streaming. I love Periscope, the Number One app of 2015, owned by Twitter. Its tagline is “Explore the world through someone else’s eyes.” It’s the easiest way to broadcast live video from your phone, enabling you to… Read More
Content Creation
How to Pitch Anything and Make People Say, ‘Tell Me More’
One of the toughest problems Publicity Hounds face is explaining succinctly their book, product or service. Your 15-second pitch should be short enough to catch people’s attention but enticing enough to make them say, “Tell me more.” It’s Day 3 of the third annual Publishing at Sea cruise for authors. We’re aboard the monster “Allure… Read More
Bad Book or Product Review? Let it Go and Move On…
By Marcia Yudkin Heartsick over negative reviews on Amazon or Yelp? I want to tell you about an experience I recently had that, for me, put the phenomenon of reviews into perspective. To cope with an early-morning flight, my husband and I booked a room at a Days Inn near our local airport. To get… Read More
Podcasting for Beginners, Part 2: How to Produce Your Podcast and Publish It Online
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua LLC and specializes in writing and editing, website content, and audio and video. This is the second… Read More
Podcasting for Beginners, Part 1: Equipment That Will Make You Sound Like a Million Bucks
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua LLC and specializes in writing and editing, website content, and audio and video. By Margaret Larkin… Read More
How to Sell More Fiction and Nonfiction Books with Pinterest: Free Training Nov. 12
Since Beth Hayden started teaching me about Pinterest several years ago, she and I have brainstormed of all sorts of ways an author can use the social media site for sharing dazzling images. Beth says one of the easiest ideas is for authors to create a travel board. It can include photos of gorgeous mountains,… Read More
How Copywriting Skills Can Turn Publicity into Profits
It’s called the Zeigarnik Principle, and if you know how to use it, it can help you get publicity and turn all that promotion into profits. It’s named after Bluma Zeigarnik, the Russian psychiatrist and psychologist who concluded that the human mind cannot stand unfulfilled curiosity. The best sales copywriters love this principle, because it… Read More
How 8 Entrepreneurs Launched 8 Courses in 8 Niches with 1 Winning Method — Live Webcast Saturday
If you’re thinking of diving into the world of online education, learn how to avoid making the same mistakes others before you have made. Earlier this week, I explained the 5 mistakes I’ve been making when teaching online. You’ll learn many more, but from the eight entrepreneurs you see above from noon to 8 p.m.… Read More
5 Mistakes I’ve Been Making When Teaching Online
If you’re considering jumping into teaching online courses, there’s no better time than now. But don’t make the mistakes I’ve made during the last 15 years. I’ve been aware of a few of them, but others never dawned on me until I took Danny Iny’s “Course Builders Laboratory” earlier this year. He’s launching it again… Read More
New PhotoFunia Tool Let’s You Put Yourself on TV
I’ve written about PhotoFunia before, and I’ve concluded that it’s the simplest, most fun graphics tool I’ve found. Use it to turn your photo into a pencil drawing. Type a message on the marquee of a movie theater or in neon lights on a giant billboard. Or create a photo of yourself with Brad Pitt,… Read More