I just hired someone to start submitting my many articles about free publicity to online article directories, using ArticleSubmitterPro, which makes the job easy. The same day my assistant started registering me at various sites, Publicity Hound Paulette Ensign, a.k.a. The Tips Booklet Queen, sent me this interesting thread at a discussion board about the power of submitting online… Read More
Content Creation
Publicity tip–Author needs people to share their good, bad stories about pay raises
Executive recruiter Norman Lieberman is writing a book on how to get a significant pay raise and wants to interview people about their experiences with raises–good or bad. “Plus, for a very select few people, I will offer to help them secure a great pay raise in return for use of their story. In order… Read More
Publicity tips–How to brand yourself in your blog
Here’s a handy tip on how to brand yourself when you blog. The folks at MarketingSherpa suggest that when you blog, you include a few words in the headline of each blog post—something that will identify your brand. Then people who subscribe to your direct-to-desktop feed, or RSS feed, through servicces such as My Yahoo or MSN,… Read More
Blogging for publicity? 5 tips on how to write a better blog
I’m at the winter workshop sponsored by the National Speakers Association, and I attended great presentations yesterday and today by Tom Antion, my Internet marketing mentor, and blogger Kim Snider. Both spoke about blogs. And based on their tips, here are 5 mistakes I’ve identified that Publicity Hounds make when blogging: They don’t use keywords in their… Read More
Author resource box the most important part of submitting articles
A consulting client emailed me last week, complaining that she had spent hours submitting articles to online article directories, but they aren’t resulting in any leads. I told her to email me a sample article, and as soon as I looked at it, I spotted the problem. She had a wimpy, worthless resource box at… Read More
Ghost-written or mass-produced columns, articles can spell trouble
The February 2006 issue of Senior Market Advisor magazine includes an article headlined “Get Noticed,” which includes tips from The Publicity Hound and other experts on how to spread the word about your company. It includes a topic that I want to warn you about: mass-produced “columns” or articles, usually written by a big company’s… Read More
How to create an Experts Directory to promote your experts
If you have numerous experts within your company, nonprofit, government agency, trade association or other group, are you making it easy for the media to find them within seconds? For most of you, I’ll bet the answer is no. Take a cue from colleges and universities, which publish annual “experts directories.” The directory is an… Read More
Dan Poynter adds second ezine for authors
Publishing expert Dan Poynter, who every author should be watching and following closely, is starting a second ezine for authors. The current monthly ezine, titled Your Publishing Poynters, has 25,000 subscribers and is packed with information for authors and publishers. “Last November, we started a new section in Publishing Poynters:ParaWants-Reviews (on Amazon and B&N wanted),” Dan writes in today’s… Read More
Hospitality Briefings wants articles
Hospitality Briefings ezine wants articles of 500 to 1,000 words that explore and affect the entire hospitality industry, from hotels and resorts to meeting planning and travel. The ezine goes to 30,000 readers, so you’ll get great exposure, and they’ll even use your company logo and contact information. A content team reviews proposals and evaluates… Read More
6 ways to improve writing news releases, media kit content
Write like you talk. That’s the easiest way to communicate a message in a clear and compelling way. I harp on this repeatedly to those in my Mentor Program. Yet far too many writers build roadblocks when they write. They use stodgy words and phrases that slow down readers. Here are six writing roadblocks you… Read More