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Content Creation

Los Angeles, Boston Police Departments are blogging

Lots of police departments I’ve worked with as a reporter usually rate a D or F when it comes to public relations.  But give the Los Angeles Police Department an A for effort for its new blog. It includes run-of-the mill stuff like internal promotions. But you’ll also find lots of newsy tidbits. Yesterday, for example, the department blogged… Read More

Byline Writers’ Desk Calendar needs contributors

The Byline Writers’ Desk Calendar is looking for contributors for its 2008 calendar. If you’re a writer who has been paid for your work, you’re eligible to submit an entry. All genres and disciplines are welcome. See the submission guidelines.  Thanks to Publicity Hound Roberta Beach Jacobson for this tip.

Golf stories about caddies, dads, granddads wanted for golf book

BlueStreak Publishing, which recently published the book, “Lifelong Looper–The Story of a Caddie Legend” by Cindy O’Krepki, is compiling short, heartwarming stories about golf, caddies, fathers or grandfathers for future books and is especially interested in ordinary people doing extraordinary things. Stories should be non-fiction, from 300-1,200 words. You may submit more than one story.… Read More

How to write a bio: Make it compelling, fun and personal

Lots of Publicity Hounds spend far too much time crafting the perfect pitch and ignoring a marketing tool that can get them in front of journalists: their bio.  At Publishers Marketing Association University in Washington, D.C., last week, I cringed when I heard national correspondent Dan Raviv of CBS Radio talk about what he looks for when someone… Read More

Corporate tips booklet author needs advice

Joyce Restaino of Newfoundland, New Jersey writes:   “I hope your Publicity Hounds can come up with some ideas to help generate publicity for a motivational tips booklet I have coauthored with a corporate trainer. We envision a spiral bound book with a good-quality cover. We should have more information about the number of pages… Read More

Writing a White Paper easier than it used to be

You? Write a White Paper? A long, boring treatise that lands like a thud when you plop it on your desk? A thick report stuffed with pie charts, bar charts, graphs and industry lingo? Just the sound of it can trigger nightmares about your days writing high school term papers. Why would you want to write… Read More

Unmetered bandwidth among new AudioAcrobat features

AudioAcrobat, the company that’s heads above Armin Morin’s Audio Generator, particulalry when it comes to customer service, will be offering several new features including unlimited bandwidth for podcasters and anyone else who wants to record audio and even video for their websites. This is great news for Publicity Hounds who host podcasts and use video at their websites.… Read More

Breast Cancer Wellness magazine wants your stories

How does a terminally ill breast cancer patient prepare her family for life without her? The Breast Cancer Wellness Magazine: Empowering Mind-Body-Spirit is seeking inspirational messages on this subject from families that had to go through this experience. The magazine focuses on ways to empower mind, body and spirit in each issue, as well as… Read More

Good Housekeeping articles editor blogs

Jennifer Braunschweiger, the articles editor at Good Housekeeping magazine, blogs about her life as a first-time mom at the GH Mom Blog. A tip for Hounds who want to pitch Good Housekeeping: Read her blog, then mention it when you pitch. Even betteer, start posting comments to her blog. This is an almost guaranteed way for… Read More

Shotgun Sports Magazine wants articles on shooting trap, clays, skeet

Shotgun Sports Magazine wants articles from or about people who shoot trap, sporting clays or skeet. See the writers guidelines (left column) at their website. Articles about hunting aren’t being accepted yet. Submit manuscripts to Linda Martin, Production Coordinator, Shotgun Sports Magazine, P.O. Box 6810, Auburn, CA 95604 or email them to her.

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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