If you’re a Publicity Hound who promotes yourself as an expert, you’d better be blogging. The time is coming soon when experts who don’t blog will erode their own credibility—sort of like companies that, for whatever reason, don’t yet have a website. Blogger Michael Coté makes a convincing argument for why experts must blog. If… Read More
Content Creation
Information products out of date? Give ’em a new twist
My article in the October issue of Professional Speaker magazine, the trade magazine for the National Speakers Association, offers 11 ideas on how authors, speakers and experts can come up with new products simply by giving their old products a new twist. They include: Get rid of those old cassette tapes and convert them to CDs. Turn… Read More
Want to get a blogger’s attention? Blog
If you’re trying to get your product, service, cause or issue in front of influential bloggers, or even those who don’t have a big following, there’s one excellent way to get their attention. Blog. That’s the very best way to tell them: “I get it. I understand what you do. I’m passionate about a topic, just like… Read More
Press releases that include an incomplete tips list will send readers to your website
Web marketing expert Larry Chase has a dandy tip on how to lead people who are reading your press release online directly to your website: “I sometimes offer 3 out of 10 tips or trends within my press release and a live link thereafter for readers to jump to my site where they can read… Read More
WALK! magazine needs copy, photos for winter gift guide
Cindi Leerman of WALK! Magazine writes: I am the editor/publisher/owner of WALK! Magazine, a new quarterly publication. I’m planning a gift giving guide for the Winter issue. However, I have no idea how to get submissions or who to contact. Athletic stores? Walking clubs? Readers? Manufacturers? Any suggestions you can offer would be appreciated! Cindi Leeman… Read More
‘Let’s Say Thanks’ campaign by Xerox a great interactive marketing campaign
I love interactive marketing campaigns that engage people online. The “Let’s Say Thanks” campaign, created by Xerox as a way for people to send postcards of thanks to the troops overseas, is brilliant, regardless of what you think of the war in Iraq. Here’s how it works. Visit their website and choose your favorite postcard design. All the… Read More
Write articles in pairs to attract more readers
Chris Knight of EzineArticles.com, the granddaddy of article directories, says article authors should write articles in pairs to pull more readers. “Immediately below each article is a list of recently submitted articles in the same category,” he says. “If the reader of your current article didn’t find what they were looking for and they didn’t click on your… Read More
Article directories abound: Post to sites with a Google page ranking of 4 or higher
Rik Feeney of GymnasticsTrainingTips.com asks this question about posting article online: “What experience do you have with article submission sites? Are they worth the time and effort? I recently received info from this site and it intrigued me, but then I thought to myself, “What would Joan Stewart do?” The Publicity Hound says: There are lots… Read More
Self-publishing makes it easier for journalists to cover you
Authors love to debate the merits of having a book published by a publishing house, versus self-publishing. I’d choose the latter any day. Here’s one more reason why. I’m featuring the new book “Publicity for Nonprofits” published by Kaplan Publishing in the July/August issue of The Publicity Hound subscription newsletter and was hoping to excerpt several tips… Read More
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin’s excellent list of “How to Get Traffic for Your Blog” includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known resources. Write about a never-ending parade of topics so you don’t bore your… Read More