Leah Ingram’s blog, The Lean Green Family (formerly Suddenly Frugal), will soon be syndicated nationally through a third- party syndicator whose clients include the Associated Press, The New York Times, CNN, LexisNexis and other major media outlets. She is looking to the PR community to keep a steady stream of “lean and green” story ideas… Read More
Content Creation
Nonprofit bios: Keep ’em short and credible
Nancy Schwartz, one of the foremost experts in marketing for nonpofits, passes along handy reminders for nonprofit execs and others on how to write a bio. She recommends: —No more than two paragraphs. Make note of any professional designations, associations and awards. These show you have deep connections in the field. —Write bios for program, communications, fundraising and… Read More
Find a writer with free classified ads
If you’re looking for a freelance writer writer for your press releases, articles, a bio for your media kit, or anything else, Angela Adair-Hoy offers free classified ads in her excellent ezine, WritersWeekly.com. Send her an email and let her know what you need. Her ezine is one of the few I stop to read, no matter… Read More
Treat your blog like a dog
I love the headline “4 reasons to treat your blog like a dog” on this article by blogger Bonnie Lowe. I ignore many blogging articles simply because they’re everywhere. But I love dogs. That’s why this headline caught my attention. She includes content-rich tips in a fun format, and she uses the dog angle right to the end. Remember this… Read More
Press release headlines should be upper- & lower-case
Thanks to Dave Casali from readMedia in Albany, N.Y. for this simple tip about a common mistake I see regularly when I read press releases: Nothing kills a reader’s momentum quicker than a section of text in all caps. Blocks of capital letters are extremely difficult to read, and tend to immediately turn readers off.… Read More
A Big Mistake Non-fiction Authors Make
It’s one of the biggest boo-boos you can make if you’re writing a non-fiction book. Hundreds of authors make it daily, and then suffer the consequences. They write books without first creating spin-off products and services to sell to people who buy the book and love it. That might not sound like a big deal. … Read More
How to market a YouTube campaign
Somebody here at the “Unconference” asked Shel Holtz how to market a video like the Dove video I wrote about earlier today so that it creates a deafening buzz online. He didn’t know all the details but said they paid to have it on YouTube’s homepage. He also wasn’t sure if they did a blogger outreach campaign. But… Read More
Writing articles? Know how to negotiate with publishers
If you’re writing articles for newspapers, magazines and other publications, make sure you understand rights, reprints and other legal issues that can trip you up later. Michelle Nightengale of BookdSolidSuccessTips.com emailed me a question about this topic. She wanted to know if she maintains the copyright to an article she has already written for a publication and if… Read More
What you can learn from a puppy
We brought home our new puppy six days ago. Her name is Bogie, and you can see her here. The little 11-week-old purebred German Shorthaired Pointer is the love of our lives. Bill is in charge of training her because she’ll be his hunting companion. I’m trying to play catch-up by devouring the book “Training in No Time,” written by… Read More
WomenEntrepreneur.com needs website content
WomenEntrepreneur.com, which launched May 1, is looking for content for its website, which discusses all facets of entrepreneurship, work/life balance and success. Read more about what they need and how to pitch in this article from “The Navigator” newsletter.