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Publicity Hound Archives

Content Creation

Do you know copyright law? Take this quiz

If you write articles for print or online publications to position yourself as an expert, pay attention. It’s time to find out if you know what you’re doing when it comes to legal issues like copyright, or if you’re just pretending. Are the following scenarios true or false? –Cosmopolitan magazine prints an article written by… Read More

The difference between journalists and bloggers

Many PR people have added bloggers to their media contact lists–and for good reason. Bloggers are making a name for themselves as legitimate news breakers, commentators and opinion-shapers. If you’re pitching your story to bloggers, you must understand the difference between a “real” journalist and a blogger. Journalists understand lingo such as exclusives, embargoes and… Read More

Fodder for bios

A frustrated Publicity Hound wrote to me recently, asking how she can write an interesting bio, even if she doesn’t have any “newsworthy” accomplishments. “How can you write a bio when you don’t have an MBA, have never received any awards, and haven’t appeared on TV or radio or in magazines?” she asks. Bios or… Read More

Find content, submit articles at EzineArticles.com

Do you publish a print or online newsletter and need articles? Are you a speaker or author who wants to track what your competitors are writing? Do you want to be notified every time a new article is available from any of 21 categories of articles? If so, EzineArticles.com has a f~ree new service designed… Read More

Writers too reluctant to write like they talk

One of the biggest writing problems I see among people in my mentoring program, and others who hire me to improve their writing, is that they’re afraid to write like they talk. They never use one-word sentences. They refuse to start sentences with words such as “and” and “but” because an elementary teacher way back… Read More

Tips booklet on how to recruit employees

When Publicity Hounds ask me about the best media hit I’ve ever received, they expect to hear about a feature story in the Wall Street Journal or a cover story on the front of a PR-industry publication. No way. I tell them about something far more profitable. It was a little 3-line item that appeared… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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