A freelance PR person just emailed me and asked, “Did you ever or can you recommend a resource on how to become a magazine columnist?” I told her that several years ago, I wrote “Special Report #34: Secrets to Becoming a Columnist in Newspapers and Magazines.” It advises writers to offer columns for free and not ask… Read More
Content Creation
Authors, create multiple revenue streams from your book
Every week, it seems, I see authors who pour three or more years of their lives and entire bank accounts into writing and publishing a book. Then, six months after it hits the shelves, they’re drained of all energy and money. So they give up, start thinking about their second book, and the whole ugly mess starts… Read More
Campaign fun: Put yourself in this election movie
Thanks to online marking marketing blogger BL Ochman’s WhatsNextBlog.com for letting us know about how to have a little fun during this election season. Star alongside Barack Obama and John McCain in JibJab’s Election 2008 political video, “Time for Some Campaignin’. I did. But you won’t see me (or you) until near the end, in… Read More
Obituary for Lex the Husky can help you write a better bio
When Publicity Hound Michelle Tennant of Wasabi Publicity emailed me last week to let me know that her beloved pet, Lex, a strawberry blonde Siberian husky, had died, the obituary she wrote for him made me smile. While reading it, I couldn’t help but think that it’s more interesting than the personal bios of many humans I… Read More
Promote artwork with video using these 11 tips
Of all the people who need to promote what they’re sellings, artists are among those who have the most difficult time. I don’t know why. But Nicolette Tallmadge, who blogs at The Crafted Webmaster, offers 10 tips on How to Use Online video to Promote Your Art. She makes an interesting point. People who buy… Read More
Use spam checkers for ezine copy and pitches
Your ezine might be packed with free content and do excellent job promoting your expertise. But it’s worthless if it ends up in the recipient’s spam folder, or in one of several other spam traps that have been set by Internet service providers. That’s why it’s worth the extra time to run your ezine or important email you’re sending, like pitches to… Read More
Blog comments position you as an expert, pull traffic
Here’s proof that spending fewer than 15 minutes a day posting comments to other people’s blogs is well worth it. I’ve set up a Google Alert for several keywords or keyword phrases related to my area of expertise. I’ve trained my virtual assistant to go through the emails Google sends me, read the blog postings and let me know… Read More
Write better blog posts and never run out of content
If I had to choose only one strategy that would help Publicity Hounds pull more traffic to their websites, establish themselves as experts, build a loyal following and sell more products and services, I’d choose blogging—without hesitation. This blog is on track to pull in more than 20,000 unique visitors this month alone. Not all of… Read More
Book Waiver Forms
If an author asks to interview you and write about your business for a new book, don’t be a pain in the neck. Give a great interview. When the author sends you a waiver form that explains who gets rights to the information and how the publisher can use it, read it. Unless there’s a… Read More
Web video is easy with free tips from Mike Stewart
Entomologist Hal Coleman of Alpharetta, Georgia has been using web video for a little more than a year to sell his exterminating services, and it gives him a huge advantage over his competitors. Let’s say a company discovers its offices are infested with cockroaches. They call Hall at North Fulton Exterminating and three other exterminators in Alpharetta and ask… Read More