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Publicity Hound Archives

Content Creation

Grow your business, beat competitors with your own book

For sales people and business owners ONLY: Answer this question in 10 seconds or less. If you sell a product or service, what’s the one thing that sets you apart from your competitors? If your answer isn’t “a book,” you could be leaving money on the table. If you own a business/professional practice, or certainly if… Read More

Promote anything by creating quick videos with Animoto

If you want to create a video for an upcoming event as part of your publicity campaign, or for a product or service you’re launching, and you’re on a tight deadline, here’s a great alternative to a talking-head video where you have to look good. Animoto lets you produce TV-quality music videos using your own photos, or… Read More

Don’t let Twitter & Facebook steal you away from your blog

When I started Twittering a year ago, I noticed I was spending far more time there than at this blog, and I wondered if other bloggers were finding the same thing. So I asked the question on Twitter and Facebook. Indeed, many bloggers admitted to either abandoning their blogs, or posting far less frequently. That’s a huge… Read More

Publish an ezine? Submit it to BestEzines.com

Smart Publicity Hounds promote their product, service, cause or issue with an ezine, short for “electronic magazine”—one of the most powerful marketing tools ever invented. That’s because you have a ready-made list of people who have given you permission to market to them until they say “stop.” If you already publish one, make sure it’s listed… Read More

PR, marketing, comms article writers: Submit to Cision ezine

If you have valuable advice to share on any aspect of  PR, marking and communications, submit your articles to the The Navigator, the email newsletter that Cision will relaunch in a few weeks. Cision makes media relations software and other tools, so any tips you can offer for the company’s target audience could bring you… Read More

Author needs ghostwriter for a book on brain health

Nancy Wurtzel of Thousand Oaks, California writes: “I have a client who is interested in writing a book on brain health, targeted to Baby Boomers. My idea is to take the book in an entirely different direction so it will stand out from the dozens of other books that have already been published on this… Read More

EzineArticles.com adds 17 new niche market categories

You can now choose from 17 new categories for niche markets where you can submit your how-to and advice articles at EzineArticles.com: Animation Career Advice Consulting Job Search Techniques Workplace Safety Radio Budgeting Content Management Systems Futures and Commodites Elder-Law Collectible Jewelry Adventure Travel City Guides and Information Golf Travel and Resorts Menopause/Hormone Replacement Therapy Publishing Technical Writing If you haven’t… Read More

How to write a guest post for Copyblogger.com

If you’re an expert in copy writing, Internet marketing, info products or blogging, and you can write well, one of your goals for 2009 should be to submit a guest blog for Copyblogger, the wildly popular blog that teaches its massive following how to generate traffic, gain subscribers, attract links and sell something. I’ve been wanting… Read More

Mac or PC—which is better for creating videos?

Aren’t you tired of the Mac vs. PC debate? I know I am. Unless I’m getting ready to create a bunch of good-quality videos either for my own website or for the video-sharing sites like YouTube, and somebody comes along and asks me why I like my PC better than a Mac. I’m never sure what to… Read More

Write enticing headlines with help from Cosmo

Writing headlines for your articles, press releases, blog posts and web copy can be a struggle. But not if you let Cosmopoitan magazine be your guide. Here’s a quick lesson on how to “borrow” headlines from Cosmo and, with a little tweaking, turn them into headlines for whatever you’re writing.

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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