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Publicity Hound Archives

Content Creation

Hospitality Briefings wants articles

Hospitality Briefings ezine wants articles of 500 to 1,000 words that explore and affect the entire hospitality industry, from hotels and resorts to meeting planning and travel. The ezine goes to 30,000 readers, so you’ll get great exposure, and they’ll even use your company logo and contact information. A content team reviews proposals and evaluates… Read More

6 ways to improve writing news releases, media kit content

Write like you talk. That’s the easiest way to communicate a message in a clear and compelling way. I harp on this repeatedly to those in my Mentor Program. Yet far too many writers build roadblocks when they write. They use stodgy words and phrases that slow down readers. Here are six writing roadblocks you… Read More

Use briefs to create publicity for a product or service

If your product or service makes a great holiday gift, send the media a photo of it, along with a brief. During a teleseminar I conducted called “Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them,” I explained that briefs can take one of several formats. They include: –A one-page news… Read More

Create a quiz for inflight magazines

Whenever I fly American Airlines, I pull the inflight magazine out of the seat pocket in front of me and turn to the back to see if there’s a Mensa Quiz. Then for the next half hour or so, I go to work filling in the blanks, or decoding a series of numbers, or playing… Read More

Another website wants your articles

Add to your media database yet another ezine article directory. You’ll find it at Smartads Article99.com. You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search-engine ranking because your articles will be picked up by other editors and publishers who also… Read More

Ezine article directory wants your articles

Add to your media database yet another ezine article directory. You’ll find it at Smartads’ Article99.com You can create a free author account and submit your articles, old and new. Articles at websites like this one help increase your search engine ranking because your articles will be picked up by other editors and publishers who… Read More

Learn how to get a six-figure book advance

Almost every week, it seems, an author calls me practically in tears, panicked that she can’t park in her garage because it’s filled with stacks of cardboard boxes that hold hundreds of books she can’t sell. Sometimes, the author tells me that she once dreamed that her book would be a best-seller and that it… Read More

Use powerful subheads on press releases and other copy

Of the five stories that appeared on the front page of today’s edition of the Milwaukee Journal Sentinel, my local newspaper, every one of them had a subhead just below the main headline. In today’s edition of the Wall Street, all four stories on Page 1 also have subheads. You’ll probably find something similar if… Read More

How to find freelancers for news releases, media kits and more in a hurry

Within the last several weeks, two projects have been driving me crazy: something I needed written very quickly, and a PDF document of an ebook that I need to update. But the Word file that I used to create the PDF was corrupted. It’s possible to edit a PDF but it’s time-consuming and it would… Read More

EzineArticles.com adds eight categories

EzineArticles.com, the giant repository for thousands of articles that can be picked up by editors and publishers all over the world, is one of my favorite places for submitting how-to articles. Now, they’ve added eight new categories for articles: Data Recovery—Lost data? Got data? This computer related category covers all of the issues relating to… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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