During our first webinar yesterday with one of our joint venture partners, Patsi Krakoff, participants submitted a lot of great questions. Here’s one: Q. “If I’m not supposed to be promoting on social media sites, then how am I supposed to sell anything?” A. Sell your expertise first by giving lots of great content. Offer… Read More
Content Creation
Not getting blog comments? 6 ways to get people talking
By Joan Stewart If you’re blogging, but nobody’s listening, take heart. Cathy Stucker, aka The Idea Lady, offers six great tips on how to encourage people to comment at your blog. Ask questions at the end of your blog posts, she says. And be controversial by taking a contrarian stand on an issue. I love her suggestion of interacting… Read More
Can't write? Can't blog? Use a recorder & transcriber
By Joan Stewart If you’re still not blogging because you’re not a very good writer, or you don’t have time to write, here’s an easy solution. Dictate your thoughts about a topic into a hand-held recorder. Then, find an assistant to transcribe what you’ve recorded and—voila!—you’ve got a blog post. I was talking to one… Read More
How to thrive as an author, speaker, expert in any economy
The most successful authors, consultants, speakers and experts do one thing differently from most others. They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it’s a best-seller. That’s because they understand… Read More
Authors, do these 2 things before writing a book
Here we go again. Yet another author who shall remain nameless emailed me this week asking for advice on how to market her new book and generate publicity for it. She says she’s “too close to it” and doesn’t know where to start. If you’re thinking of writing a book, I beg you to do two things before… Read More
Blog content in short supply? 9 ideas for bloggers
If you’re new to blogging, or you’ve been blogging for awhile but sometimes find yourself struggling for something to write about, here are nine ideas to get you writing quickly: 1. Take a poll. Using a free tool like Survey Monkey, you can poll your readers on a fun, controversial or hot topic. You will, of course,… Read More
Nonprofit marketing: Contest offers ideas for creative taglines
Last year, nonprofit marketing expert Nancy Schwartz produced the largest collection of nonprofit taglines ever assembled as part of the GettingAttention.org Nonprofit Tagline Award Program. Her survey showed that most nonprofits either don’t have a tagline or have a tagline that performs poorly. “That’s a critical marketing and communication problem we’re trying to help solve, because a good… Read More
Artists, explain your artwork with a Q&A sheet
The index: http://artmarketing.com/powerupwithpr/powerupwithPRtoc.html Another helpful tool for the media is a question and answer sheet—a Q&A. The Q&A will help the media understand your art better. For instance, Ray Bliss Rich, a Hillsboro, New Hampshire-based artist (www.sumi-art.com) explains his Sumi-e painting on his web site. His art form is not widely known… Read More
‘Feed Me Bubbe,’ a kosher cooking show, wants publicity ideas
Avrom Honig writes: “My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention. “Of course, we’d like to receive more. Can your Hounds recommend the best ways to pitch a story about the show to the big food… Read More
Booklet author wants to attract licensees, publicity
Hugo Tschudin of River Vale, N.J. writes: “My booklet, Wake Up to Abundant Energy: 113 Ways to Make it Easy to ‘Rise and Shine,’ takes the struggle out of getting up in the morning. “I’d like to find licensees who could buy the booklets in bulk to give away to customers who request a catalog,… Read More