Jennifer Braunschweiger, the articles editor at Good Housekeeping magazine, blogs about her life as a first-time mom at the GH Mom Blog. A tip for Hounds who want to pitch Good Housekeeping: Read her blog, then mention it when you pitch. Even betteer, start posting comments to her blog. This is an almost guaranteed way for… Read More
Content Creation
Shotgun Sports Magazine wants articles on shooting trap, clays, skeet
Shotgun Sports Magazine wants articles from or about people who shoot trap, sporting clays or skeet. See the writers guidelines (left column) at their website. Articles about hunting aren’t being accepted yet. Submit manuscripts to Linda Martin, Production Coordinator, Shotgun Sports Magazine, P.O. Box 6810, Auburn, CA 95604 or email them to her.
Article directories, free online press releases work hand in hand to generate publicity
I just hired someone to start submitting my many articles about free publicity to online article directories, using ArticleSubmitterPro, which makes the job easy. The same day my assistant started registering me at various sites, Publicity Hound Paulette Ensign, a.k.a. The Tips Booklet Queen, sent me this interesting thread at a discussion board about the power of submitting online… Read More
Publicity tip–Author needs people to share their good, bad stories about pay raises
Executive recruiter Norman Lieberman is writing a book on how to get a significant pay raise and wants to interview people about their experiences with raises–good or bad. “Plus, for a very select few people, I will offer to help them secure a great pay raise in return for use of their story. In order… Read More
Publicity tips–How to brand yourself in your blog
Here’s a handy tip on how to brand yourself when you blog. The folks at MarketingSherpa suggest that when you blog, you include a few words in the headline of each blog post—something that will identify your brand. Then people who subscribe to your direct-to-desktop feed, or RSS feed, through servicces such as My Yahoo or MSN,… Read More
Blogging for publicity? 5 tips on how to write a better blog
I’m at the winter workshop sponsored by the National Speakers Association, and I attended great presentations yesterday and today by Tom Antion, my Internet marketing mentor, and blogger Kim Snider. Both spoke about blogs. And based on their tips, here are 5 mistakes I’ve identified that Publicity Hounds make when blogging: They don’t use keywords in their… Read More
Author resource box the most important part of submitting articles
A consulting client emailed me last week, complaining that she had spent hours submitting articles to online article directories, but they aren’t resulting in any leads. I told her to email me a sample article, and as soon as I looked at it, I spotted the problem. She had a wimpy, worthless resource box at… Read More
Ghost-written or mass-produced columns, articles can spell trouble
The February 2006 issue of Senior Market Advisor magazine includes an article headlined “Get Noticed,” which includes tips from The Publicity Hound and other experts on how to spread the word about your company. It includes a topic that I want to warn you about: mass-produced “columns” or articles, usually written by a big company’s… Read More
How to create an Experts Directory to promote your experts
If you have numerous experts within your company, nonprofit, government agency, trade association or other group, are you making it easy for the media to find them within seconds? For most of you, I’ll bet the answer is no. Take a cue from colleges and universities, which publish annual “experts directories.” The directory is an… Read More
Dan Poynter adds second ezine for authors
Publishing expert Dan Poynter, who every author should be watching and following closely, is starting a second ezine for authors. The current monthly ezine, titled Your Publishing Poynters, has 25,000 subscribers and is packed with information for authors and publishers. “Last November, we started a new section in Publishing Poynters:ParaWants-Reviews (on Amazon and B&N wanted),” Dan writes in today’s… Read More