Authors love to debate the merits of having a book published by a publishing house, versus self-publishing. I’d choose the latter any day. Here’s one more reason why. I’m featuring the new book “Publicity for Nonprofits” published by Kaplan Publishing in the July/August issue of The Publicity Hound subscription newsletter and was hoping to excerpt several tips… Read More
Content Creation
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin’s excellent list of “How to Get Traffic for Your Blog” includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known resources. Write about a never-ending parade of topics so you don’t bore your… Read More
Los Angeles, Boston Police Departments are blogging
Lots of police departments I’ve worked with as a reporter usually rate a D or F when it comes to public relations. But give the Los Angeles Police Department an A for effort for its new blog. It includes run-of-the mill stuff like internal promotions. But you’ll also find lots of newsy tidbits. Yesterday, for example, the department blogged… Read More
Byline Writers’ Desk Calendar needs contributors
The Byline Writers’ Desk Calendar is looking for contributors for its 2008 calendar. If you’re a writer who has been paid for your work, you’re eligible to submit an entry. All genres and disciplines are welcome. See the submission guidelines. Thanks to Publicity Hound Roberta Beach Jacobson for this tip.
Golf stories about caddies, dads, granddads wanted for golf book
BlueStreak Publishing, which recently published the book, “Lifelong Looper–The Story of a Caddie Legend” by Cindy O’Krepki, is compiling short, heartwarming stories about golf, caddies, fathers or grandfathers for future books and is especially interested in ordinary people doing extraordinary things. Stories should be non-fiction, from 300-1,200 words. You may submit more than one story.… Read More
How to write a bio: Make it compelling, fun and personal
Lots of Publicity Hounds spend far too much time crafting the perfect pitch and ignoring a marketing tool that can get them in front of journalists: their bio. At Publishers Marketing Association University in Washington, D.C., last week, I cringed when I heard national correspondent Dan Raviv of CBS Radio talk about what he looks for when someone… Read More
Corporate tips booklet author needs advice
Joyce Restaino of Newfoundland, New Jersey writes: “I hope your Publicity Hounds can come up with some ideas to help generate publicity for a motivational tips booklet I have coauthored with a corporate trainer. We envision a spiral bound book with a good-quality cover. We should have more information about the number of pages… Read More
Writing a White Paper easier than it used to be
You? Write a White Paper? A long, boring treatise that lands like a thud when you plop it on your desk? A thick report stuffed with pie charts, bar charts, graphs and industry lingo? Just the sound of it can trigger nightmares about your days writing high school term papers. Why would you want to write… Read More
Unmetered bandwidth among new AudioAcrobat features
AudioAcrobat, the company that’s heads above Armin Morin’s Audio Generator, particulalry when it comes to customer service, will be offering several new features including unlimited bandwidth for podcasters and anyone else who wants to record audio and even video for their websites. This is great news for Publicity Hounds who host podcasts and use video at their websites.… Read More
Breast Cancer Wellness magazine wants your stories
How does a terminally ill breast cancer patient prepare her family for life without her? The Breast Cancer Wellness Magazine: Empowering Mind-Body-Spirit is seeking inspirational messages on this subject from families that had to go through this experience. The magazine focuses on ways to empower mind, body and spirit in each issue, as well as… Read More