This month’s guest post is by Ryan Schmitz, a freelance blogger from Milwaukee, Wis., who manages a portfolio of websites ranging from Milwaukee Condos to Waikiki Beach Travel. He also loves blog comments! If you have an idea for a guest post about how to promote using traditional or social media, email me with details. * * … Read More
Content Creation
Paint a picture with your blog, article headlines
The next time you write a headline for a blog post or an article, think of a headline that plants in the reader’s mind an indelible photo, or paints a picture. I found one that I love this morning. It accompanies an article by Vin Montello in one of last year’s issue of The Net… Read More
Of all the blog posts you’ve written, what’s your favorite?
When I spoke last week at the Meetup hosted by the Wisconsin Business Owners Network, the audience couldn’t get enough information on blogging. And tomorrow, when I speak about social media to a CEO Roundtable at the Milwaukee Athletic Club, I hope to convince at least one CEO to start a blog. But I’ll need success stories. … Read More
Wanted: Tips for finding executives 50 and older
This week’s Help This Hound question is from Bonnie Boots of Tampa Bay, Fla.: “I’m working with a client who offers training for business consultants through a membership site, Consultants Gold. “The faculty is made up of top-shelf experts who’ve successfully transitioned from business executive to independent business consultant. The ideal member for Consultants Gold is a… Read More
how to get more comments at your blog
Title: 5 Ways to Spark More Comments on Your Blog Comments are a great way to interact with your potential clients, add more value to your blog, and give you fresh post ideas. Joan stressed the importance of blog comments at her presentation to the Wisconsin Small Business Owners Meetup group in Milwaukee, where I… Read More
A clever way to satisfy complainers at your blog
If you’re a student of social media, you must follow Chris Brogan, not only for his content, but for the clever ways he keeps readers—and even complainers—coming back for more. In a recent post titled I Wish Chris Brogan Would, he includes 15 links to other blog posts in only five short paragraphs. The post… Read More
Publish an ebook for Kindle, fast: Free webinar 12/1
Three fast facts that show you why publishing ebooks for Amazon.com’s Kindle are such a big deal, especially if you’re an expert in your field: 1. The New York Times is now adding ebooks to its best-seller list. 2. For every 100 hardcover books Amazon is selling, it sells 143 Kindle ebooks. 3. Every ebook… Read More
How would you use this fun photo tool for publicity?
I found a very cool website where you can insert photos of yourself or others into other photos and create your own custom photos that really attract attention. It’s PhotoFunia.com. Insert your photo onto a billboard, turn it into a painting, or plaster it onto a big sign outside a sidewalk cafe, like a I did here. Turn it… Read More
Here’s a handy checklist for writing press releases
The next time you write a press release, use BusinessWire’s handy checklist so you don’t forget key elements of the release. Its 11 pointers include things that are easy to forget like HTML formatting, using keywords and hyperlinks, and including video. (A few days ago, I wrote about 19 opportunities to use hyperlinks in press releases.) The list is… Read More
Authors, 7 things will keep you out of the poorhouse
If you’re writing a book, or thinking of writing one, please don’t take the quickest path to the poorhouse. Don’t start writing your next book unless you can identify multiple ways you’re going to make money from it. The answer “I’m going to make money when people buy it at the book store”… Read More