The Internet makes it possible, even for sole proprietors, to compete against their big competitors because there are so many different ways online to promote expertise. One of them is by answering questions in your specialty area. Yes, it’s time-consuming. But it’s a free way to market yourself. Here are the five best places where you should… Read More
Content Creation
Review of e-readers: WSJ likes the Nook (Is your ebook ready?)
Here’s one more reason to make sure your ebooks are available for the Nook (the Barnes & Noble e-reader) and Amazon’s Kindle. In a review in today’s Wall Street Journal, columnist Katherine Boehret cautions against relying on the iPad if you’re planning to read ebooks at the beach. The iPad’s screen has a glare that’s accentuated… Read More
Book not done yet? You can finish it in 90 days
Many of my friends have written books, so I’ve heard one sob story after another on how long it takes. One author I know spent four years writing her book, and another frustrating year rewriting, proofreading and doing all the other little things associated with finally getting it onto the shelves in bookstores. If this… Read More
Lulu.com: You get what you pay for, says Book Shepherd
When I shared a link on my Facebook page to the replay of a webinar I hosted recently with Daniel Hall on how to format an ebook for the Nook, Barnes & Noble’s eReader, one of my fans wanted to know if formatting books individually for different eReaders was better than simply using a site… Read More
How to format your articles, blog posts into a Nook ebook
When you have to constantly crank out content like blog posts and articles to promote your expertise, it’s smart to occasionally step back and take a look at the big picture.Decide how else you can reuse, recycle and tweak your prose so you’re not always starting from scratch. That’s called repurposing content. And it’s important to… Read More
25 business blogging tips from a 10-year-old
No more excuses about why you aren’t blogging for your business. If 10-year-old Tyler Duswalt can start and maintain a blog, so can you. Tyler is author of The Short Book on How to Become a Blogging Expert—A 10-Year-Old’s Top 25 Easy Tips to Help You Start an Effective Blog (Craig Duswalt International, $9.95). He… Read More
Authors, meet me May 7 in Denver; discount ends today
If you’ve written a book or want to write one, don’t miss this rare opportunity to see me in person for a two-and-a-half-hour presentation on how to use traditional and social media to promote your expertise to sell more books. I’ll be presenting on Saturday, May 7, at Author U in Denver. It’s Colorado’s premier two-day authoring… Read More
Bloggers: Participate in Harvard’s blog research & surveys
If you’re interested in how other bloggers manage their blogs, or issues related to blogging, offer to participate in the surveys conducted by Blogging Common, part of the Berkman Center at Harvard University. The center sent me a link to a short survey that took less than 10 minutes to complete, and I’m looking forward to seeing… Read More
6 ways to avoid errors in press releases, blog posts
The next time you’re ready to send a press release, post an article to an online directory or publish a blog post, make sure it’s error-free. Mistakes are a bigger problem than you might think. The Sheboygan Press in Wisconsin, where I worked as the editor, says at its website that one-third of the corrections… Read More
Hear my business blogging tips Feb. 16 in Milwaukee
If you live in southeastern Wisconsin and you still aren’t blogging, or you need some ideas to kick-start your blog that isn’t attracting much attention, don’t miss this one. Join me at the Feb. 16 luncheon meeting of FOCUS, a networking organization for women business owners, management executives and professionals in Ozaukee County. I’m… Read More