If you’re considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you’re sure the market wants—one that’s so rich… Read More
Content Creation
#PublishingatSea Day 3: Our First Port Day in Colorful Haiti
#Publishingat Sea Day 3 takes us to Haiti, where I buy colorful batik crafts made by the island women. It’s the Read more
Day 2: Best Book Marketing Tips for Authors
It was all book marketing, all day Sunday, on our first at-sea day, during the fourth annual Publishing at Sea cruise for authors. 8 a.m. Here are the three best take-aways from each of our our five speakers. Judith Briles — Your “About Me” Tip 1: Always enhance your 15-second pitch with numbers. Don’t just say you’ve coached… Read More
How to publish an ebook on Amazon: Must-know facts
The tremendous proliferation of ebooks has opened up opportunities for self-published as well as traditionally published authors. And as Amazon is the major online book retailer, at least in the U.S., you’ll want your ebooks on Amazon. Here is the good news: Amazon makes this relatively easy to do. Here is the bad news: It… Read More
5 top things to consider before you write and self-publish a book and why publicists should care
1. Why are you writing a book/ebook? If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing. To promote your expertise you will probably want the widest… Read More
Need a fast, easy blog post? Ask 10 experts for advice
Bloggers, if you’re looking for a fast, easy, meaty blog post that your target audience will love and share with others, use this holiday blogging tip—a perfect way to keep your blog fresh when you’re taking time off. Email 10 experts and ask them to answer a question about a problem your audience struggles with. PR expert… Read More
Dog Tweets–How to create a corporate blogging team
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 30 newsroom employees at N.Y. Times will get the ax. http://ow.ly/fO9Bu How to create a corporate blogging team. http://ow.ly/fPFLm 9 things to do when you can’t afford a publicist. http://ow.ly/fQIVB Taking Control of Your… Read More
Dog Tweets–3 Steps to Publishing Your Blog to Kindle
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Facebook marketing mistakes: What to avoid and why. http://ow.ly/fxkWx 8 ways to convince journalists to open your emails. http://ow.ly/fA43Z 18 nonprofits honored with creative taglines. http://ow.ly/fEez5 3 scientific reasons to be nice online, from… Read More
Dog Tweets—How to be an ideal guest blogger
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. 5-Question Pitch Form will help you pitch better stories. [Wish everyone used this.] http://ow.ly/fojgL How to be an ideal guest blogger. [Read my comments] http://goo.gl/lwsZ1 How spying can make your blog better than your… Read More
9 ways to use webinars for PR, to make money, save time
If you’re looking for a new tool to improve your PR campaign, create an additional revenue stream and save time, start hosting and recording webinars, even if you don’t have a technical bone in your body, like me. I’ve been hosting webinars for several years as a way to train the people who follow me,… Read More