Content Creation

How to Get Raving Testimonials for Your Online Course Before You Launch It

If you’re considering turning your expertise into a new revenue stream and teaching an online course on a topic you love, you probably have the same question I had. How do you convince people to pay for it? You convince them three ways. First, with a course you’re sure the market wants—one that’s so rich… Read More

#PublishingatSea Day 3: Our First Port Day in Colorful Haiti

#Publishingat Sea Day 3 takes us to Haiti, where I buy colorful batik crafts made by the island women. It’s the Read more

Day 2: Best Book Marketing Tips for Authors

It was all book marketing, all day Sunday, on our first at-sea day, during the fourth annual Publishing at Sea cruise for authors. 8 a.m. Here are the three best take-aways from each of our our five speakers. Judith Briles — Your “About Me” Tip 1: Always enhance your 15-second pitch with numbers. Don’t just say you’ve coached… Read More

PR Writing Tip: 200 Powerful Words to Use Instead of ‘Good’

If you want to add sizzle to your PR materials, or anything you write, start by eliminating lazy words. A word I catch myself using, especially when I’m in a hurry, is “good.” Thanks to Custom-Writing.org, which writes academic papers, for a helpful infographic of 200 Powerful Words to Use instead. The photo above shows… Read More

Create Content, Pitch Stories on Dealing with Election Stress

When I complained to my sister that I’ve had trouble sleeping for the last few weeks, she said almost all her Baby Boomer friends at a neighborhood party the night before reported the same problem. But it isn’t just a lack of sleep. People can’t concentrate at work. Parents are yelling at their kids. My… Read More

Free Training Today: How to Create a Killer Author Media Kit

If you’re launching a book, or if your book has been out awhile, you need a media kit. It’s the primary marketing piece that includes a variety of items that will make it easy for people to promote your book. Those don’t only include journalists. They include bloggers, meeting planners, your social media friends and… Read More

11 Reasons to Attend the AuthorU Extravaganza Sept. 15-17

If you’re serious about book publishing, here’s an event you can’t afford to miss. It’s the Author U Extravaganza in Denver Sept. 15-17. More than two dozens speakers who are experts in all aspects of publishing will teach you about important trends, tools and techniques. This is my very favorite author event and I’ve spoken… Read More

Tomorrow: How Creativity Traps You and How to Get Unstuck

If you have a streak of creativity, you can probably relate to one of these seven problems: 1. You find yourself struggling with writer’s block. 2. You can’t find lucrative opportunities for your writing, your artwork or the creative product or service that’s the basis of your business. 3. Your do things that don’t suit your… Read More