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Content Creation

Day 2: Best Book Marketing Tips for Authors

It was all book marketing, all day Sunday, on our first at-sea day, during the fourth annual Publishing at Sea cruise for authors. 8 a.m. Here are the three best take-aways from each of our our five speakers. Judith Briles — Your “About Me” Tip 1: Always enhance your 15-second pitch with numbers. Don’t just say you’ve coached… Read More

How to market a YouTube campaign

Somebody here at the “Unconference” asked Shel Holtz how to market a video like the Dove video I wrote about earlier today so that it creates a deafening buzz online. He didn’t know all the details but said they paid to have it on YouTube’s homepage. He also wasn’t sure if they did a blogger outreach campaign. But… Read More

Writing articles? Know how to negotiate with publishers

If you’re writing articles for newspapers, magazines and other publications, make sure you understand rights, reprints and other legal issues that can trip you up later. Michelle Nightengale of BookdSolidSuccessTips.com emailed me a question about this topic. She wanted to know if she maintains the copyright to an article she has already written for a publication and if… Read More

What you can learn from a puppy

We brought home our new puppy six days ago. Her name is Bogie, and you can see her here. The little 11-week-old purebred German Shorthaired Pointer is the love of our lives. Bill is in charge of training her because she’ll be his hunting companion. I’m trying to play catch-up by devouring the book “Training in No Time,” written by… Read More

WomenEntrepreneur.com needs website content

WomenEntrepreneur.com, which launched May 1, is looking for content for its website, which discusses all facets of entrepreneurship, work/life balance and success. Read more about what they need and how to pitch in this article from “The Navigator” newsletter.

Predict end of Harry Potter series

Here’s a great publicity idea for book clubs, libraries, book stores, author groups or any organization that relates in any way to books or reading. Offer predictions on how you think “Harry Potter and the Deathly Hallows” will end.  It’s the last book in the record-breaking series by author J.K. Rowling. The article asks whether… Read More

Get organized with Organize magazine

If you sell a product or service that helps people get or stay organized, a new magazine might be the perfect place for your news. Organize magazine, published for slobs like me, recently hit the newsstands. Editor Joyce Doreny, a professional organizer, says the magazine is for “doable organization projects for real people with real lives.” The magazine… Read More

BusinessWeek podcaster needs help quieting dogs

Michelle Nichols of Reno, Nevada, the BusinessWeek podcaster who offered interviewing interviewing tips in item #1 above, is now asking your help with this dilemma: “I have two Lab-type dogs, and I record my weekly podcasts for BusinessWeek from my home office. Occasionally, the dogs decide to bark for no discernable reason, and it’s a… Read More

White Papers teleclass tomorrow night

Back in the old days, White Papers read more like PhD dissertations: voluminous documents with highfalutin’ language, long paragraphs and big words with lots of syllables. Somewhere along the way, smart marketers discovered that White Papers needed a makeover. Slimmed down and spruced up, White Papers are now one of the hottest marketing tools, used for generating publicity as well as new leads.… Read More

Writing articles? Think marketing, not just writing

The next time you write an article, spend at least as much time figuring out how you will use it to market your products and services as you do wordsmithing. There’s an interesting conversation at Chris Knight’s blog about how some article writers mistakenly think the writing is more important. Chris says: “Take a fresh look at your… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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